Director of Marketing Operations

Description

• Translate Brand to Market: Corporate defines the ambition; you ensure it comes to life locally through design, digital, and customer experience.
• Break down clunky workflows and rebuild them leaner, faster, and capable of supporting rapid growth and brand evolution.
• Close the Feedback Loop: Market insights inform brand evolution, product positioning, and customer strategy in real time.
• Eliminate mediocrity—retain people who can execute at the pace of change.
• Break down silos with Sales, Finance, Design, and Operations—marketing must fuel the full business system.
• Use insights to pivot campaigns immediately; if something isn’t landing with buyers, you adjust in real time.
• Corporate sets the voice; you ensure the message lands emotionally and performs commercially.
• Create marketing systems and dashboards that show the truth—from lead performance to brand traction and adoption.
• Tear into the data to understand not just who’s buying, but why—what’s resonating emotionally, digitally, and experientially.
• Position marketing as a growth engine that shapes how homes are marketed, experienced, and sold.
• Develop Drivers who think like operators, strategists, and brand builders.
• Align every Driver around one mission and one scoreboard—while empowering them to activate brand, product, and customer experience in-market.

Requirements

• Tools: Deep expertise in CRM, automation, analytics, and Martech—especially platforms that enable scale, speed, and customer insight.
• Consistency and adaptability operate in tension by design—both are required to transform how customers engage with the brand.
• Execution Mindset: Balances strategic judgment with operational discipline; moves fast, adapts quickly, and delivers visible progress week to week.
• Business Acumen: Clear understanding of how marketing drives sales velocity, customer experience, and long-term brand value.
• Spot patterns early and convert them into competitive and experiential advantage.
• Experience: 10+ years in marketing operations, demand generation, or senior marketing leadership where accountability, growth, and brand performance were inseparable.
• Ambiguity is constant—and you turn it into clarity and momentum
• Leadership Profile: Proven builder of brands, systems, and teams; able to influence Sales, Design, Product, Operations, and senior leadership with clarity and conviction.
• A brand builder’s instinct
• Push & Pull: Frameworks come from Corporate; execution adapts fast at the division level based on buyer response.
• Data informs decisions, but instinct and experience guide speed
• Change Leadership: Thrives in ambiguity, raises standards without eroding trust, and drives transformation through accountability, creativity, and momentum.

Benefits

• Balance pressure and flexibility so Corporate stays aligned and regional teams stay effective.

Training + Development

Interview process

Visa Sponsorship

Security clearance