Director of Marketing
encamp
Drive demand generation, pipeline creation, and scale B2B SaaS marketing programs.
18 days ago ago
$160,000 - $175,000
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Greater Indianapolis
Hybrid
Company Size
1500+ globally Employees
Service Specialisms
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Sector Specialisms
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Role
What you would be doing
kpi tracking
demand generation
project management
brand consistency
ai integration
lead scoring
- Set performance metrics, track KPIs, and continuously optimize programs for conversion and ROI
- Own the end-to-end demand generation strategy with accountability for pipeline creation, conversion and contribution to revenue goals.
- Design and implement a scalable project management framework for cross-functional campaign creation and execution
- Ensure brand consistency and clear messaging across all marketing channels & customer touchpoints
- Inspire and energize the team by fostering a culture of experimentation, curiosity, continuous learning, and data-informed decision-making
- Act as both strategist and practitioner—executing high-impact campaigns while leading a team of senior marketers
- Get together at in-person Encamp Summits to share our wins and build community
- Champion creative applications of AI across content, campaigns, and operations — not just for efficiency, but to unlock new ideas, accelerate iteration, and increase scalability and impact
- Partner with marketing, sales, RevOps, and Product to define lead scoring, funnel metrics, and campaign performance KPIs
What you bring
b2b saas
leadership
marketo
salesforce
project management
funnel metrics
- Passion for applying AI and emerging technologies in inventive, business-relevant ways — paired with the ability to guide and inspire a team through change and innovation.
- 7+ years of experience in B2B SaaS marketing, with 4+ years in a team leadership role
- Strong communication and collaboration skills, with a track record of partnering with with stakeholder & management
- Deep understanding of funnel metrics and marketing’s role in driving revenue (SALs, CAC, payback, pipeline coverage)
- Creative mindset with a bias for action and a passion for innovating through new tools and technologies like Marketo, Salesforce, Wordpress, Clay, Make.com and BI platforms
- Proven success in driving pipeline through integrated demand generation programs across digital, ABM, content, and events
- Ability to think strategically and execute tactically in a fast-paced environment
- Recent hands-on experience implementing or optimizing project management workflows (Asana, Monday.com, Jira, etc.) to drive productivity and enhance workflow.
- Skilled at leading experienced ICs by setting clear priorities, enabling ownership, and aligning execution to business outcomes
- A high-end laptop focused on a fast local dev cycle and developer throughput
- A flexible, remote-first culture with an allowance to support your remote work setup
- Share in our success - you'll have a significant personal impact on the team and the ability to earn equity
- Sustainable 1:1s, focused on not only your growth as an employee, but in your career
- Work with a brilliant team of people that share your values and passion
- Parental leave - we know how important it is to spend time with your new family!
- Competitive salary and benefits, including medical, dental, vision, 401k match, and responsible Paid Time Off
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Interview process
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Company
Overview
Nope
Culture + Values- Bring your expertise in software development
- Bring your creativity and problem-solving skills
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- Bring your expertise in software development
- Bring your creativity and problem-solving skills
- Bring your expertise in software development
- Bring your creativity and problem-solving skills
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam tortor lacus, ultrices eu purus sit amet, ullamcorper maximus lacus. Suspendisse in iaculis massa, in ullamcorper quam. Interdum et amet.
- Bring your expertise in software development
- Bring your creativity and problem-solving skills
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