Senior Product Marketing Manager at Servicetrade in Durham, NC | Kablio

Role

Description

gtm planning

message crafting

competitive intel

content creation

sales enablement

ai workflow

Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities
Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.

Requirements

b2b saas

competitive intel

ai

communication

collaboration

analytical

Proven success developing product messaging, positioning, and value propositions.
Experience with competitive intelligence, market analysis, and building competitive tools (battlecards, competitor briefs).
Dental and Vision with Unum
Curiosity about AI and how it can improve both product marketing workflows and customer experience.
7+ years of B2B SaaS product marketing experience (or equivalent strategic marketing role).
Medical with Blue Cross Blue Shield NC (2 options)
Nice to have: Experience in commercial contracting, field service management, or software used by service technicians or operational teams.
And while not required, it’s a nice-to-have if you have experience in industries that center on operations, service delivery, or field technicians—or if you’ve marketed software used by commercial contractors. Familiarity with how these businesses operate, how they buy technology, or what their users value is an added bonus.
Excellent written and verbal communication skills; confident presenter and storyteller.
Strong cross-functional collaboration skills; able to work closely with Product, Sales, Marketing, and Customer Success.
Ability to translate complex technical concepts into clear, compelling narratives.
Strong project management and organizational skills
Analytical mindset with the ability to validate messaging, evaluate market signals, and make data-informed recommendations.

Benefits

Tech and Wellness Stipend
Flexible PTO policy
Parental Leave
Company-paid Life insurance, STD and LTD
Community Impact Program (Volunteer)
Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance
401(k) with up to 3% employer match and NO vesting period
10 company holidays

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded 2012

Company's founding year

Established in Durham, NC, developing their platform from the ground up.

$30.4M Revenue

Annual revenue figure

Achieved by 2024, marking significant growth in their operations.

50% Growth

Annual growth rate

Experienced rapid expansion, achieving over 50% growth each year.

$34M+ Funding

Total funding secured

Received substantial investment to support expansion and innovation.

launched a mobile‑and web‑based platform tailored for commercial contractors.
It transformed field operations by digitizing inspections, service calls, and reporting—turning technician chaos into streamlined workflows.
Typical projects include preventative maintenance and NFPA fire‑safety inspections for commercial HVAC and mechanical systems.
Specialized software modules—like Sales Manager, Parts Manager, and Inspections—support end‑to‑end project delivery.
Unusually, it bridges sales proposals and field execution in one system, automatically converting quotes into scheduled jobs.
Backed by rapid growth and deep vertical focus, ServiceTrade stands out by aligning sales, field, and office operations seamlessly.

Culture + Values

They are bold: Challenge themselves and push customers and the commercial service market to change, improve, and grow.
They are curious: Curiosity drives innovation and growth, inspiring improvements across their work and company.
They value equality: Embrace diversity across race, ethnicity, sexual orientation, gender identity, political philosophy, and religion, rejecting all injustices, bias, and marginalization.

Environment + Sustainability

Prevent refrigerant leaks through maintenance and reclamation to prevent release of potent greenhouse gases.
Optimize HVAC efficiency by cleaning coils, sealing ducts, calibrating controls, and adopting smart thermostats to reduce energy use and emissions.
Promote environmentally friendly fire suppression to prevent pollution and resource waste.
Use smart routing and digital operations (electronic work orders, cloud documentation) to reduce fuel use and paper consumption.

Inclusion & Diversity

19% Female Participation

Trade-Workforce Pipeline Program

Over 19% of students in ServiceTrade's pipeline program are female, fostering diversity in traditionally male-dominated fields.

~900 Students

Sponsorship Growth

ServiceTrade's sponsorship expanded from approximately 500 to ~900 students between 2024 and 2025, reaching 54 locations nationwide.

Embracing described strategy: 'We are Equals'—explicitly rejecting injustices, bias, and marginalization across race, ethnicity, sexual orientation, gender identity, political philosophy, and religion.

Articles

Careers

Request a Demo

Role

Description

gtm planning

message crafting

competitive intel

content creation

sales enablement

ai workflow

Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities
Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.

Requirements

b2b saas

competitive intel

ai

communication

collaboration

analytical

Proven success developing product messaging, positioning, and value propositions.
Experience with competitive intelligence, market analysis, and building competitive tools (battlecards, competitor briefs).
Dental and Vision with Unum
Curiosity about AI and how it can improve both product marketing workflows and customer experience.
7+ years of B2B SaaS product marketing experience (or equivalent strategic marketing role).
Medical with Blue Cross Blue Shield NC (2 options)
Nice to have: Experience in commercial contracting, field service management, or software used by service technicians or operational teams.
And while not required, it’s a nice-to-have if you have experience in industries that center on operations, service delivery, or field technicians—or if you’ve marketed software used by commercial contractors. Familiarity with how these businesses operate, how they buy technology, or what their users value is an added bonus.
Excellent written and verbal communication skills; confident presenter and storyteller.
Strong cross-functional collaboration skills; able to work closely with Product, Sales, Marketing, and Customer Success.
Ability to translate complex technical concepts into clear, compelling narratives.
Strong project management and organizational skills
Analytical mindset with the ability to validate messaging, evaluate market signals, and make data-informed recommendations.

Benefits

Tech and Wellness Stipend
Flexible PTO policy
Parental Leave
Company-paid Life insurance, STD and LTD
Community Impact Program (Volunteer)
Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance
401(k) with up to 3% employer match and NO vesting period
10 company holidays

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded 2012

Company's founding year

Established in Durham, NC, developing their platform from the ground up.

$30.4M Revenue

Annual revenue figure

Achieved by 2024, marking significant growth in their operations.

50% Growth

Annual growth rate

Experienced rapid expansion, achieving over 50% growth each year.

$34M+ Funding

Total funding secured

Received substantial investment to support expansion and innovation.

launched a mobile‑and web‑based platform tailored for commercial contractors.
It transformed field operations by digitizing inspections, service calls, and reporting—turning technician chaos into streamlined workflows.
Typical projects include preventative maintenance and NFPA fire‑safety inspections for commercial HVAC and mechanical systems.
Specialized software modules—like Sales Manager, Parts Manager, and Inspections—support end‑to‑end project delivery.
Unusually, it bridges sales proposals and field execution in one system, automatically converting quotes into scheduled jobs.
Backed by rapid growth and deep vertical focus, ServiceTrade stands out by aligning sales, field, and office operations seamlessly.

Culture + Values

They are bold: Challenge themselves and push customers and the commercial service market to change, improve, and grow.
They are curious: Curiosity drives innovation and growth, inspiring improvements across their work and company.
They value equality: Embrace diversity across race, ethnicity, sexual orientation, gender identity, political philosophy, and religion, rejecting all injustices, bias, and marginalization.

Environment + Sustainability

Prevent refrigerant leaks through maintenance and reclamation to prevent release of potent greenhouse gases.
Optimize HVAC efficiency by cleaning coils, sealing ducts, calibrating controls, and adopting smart thermostats to reduce energy use and emissions.
Promote environmentally friendly fire suppression to prevent pollution and resource waste.
Use smart routing and digital operations (electronic work orders, cloud documentation) to reduce fuel use and paper consumption.

Inclusion & Diversity

19% Female Participation

Trade-Workforce Pipeline Program

Over 19% of students in ServiceTrade's pipeline program are female, fostering diversity in traditionally male-dominated fields.

~900 Students

Sponsorship Growth

ServiceTrade's sponsorship expanded from approximately 500 to ~900 students between 2024 and 2025, reaching 54 locations nationwide.

Embracing described strategy: 'We are Equals'—explicitly rejecting injustices, bias, and marginalization across race, ethnicity, sexual orientation, gender identity, political philosophy, and religion.

Articles

Careers

Request a Demo