Provides high-quality student accommodation across the UK with flexible living spaces and services.
Collaborating with BI teams to build powerful dashboards and performance reports
Driving CRO through experimentation, heatmaps, and user journey diagnostics
Influencing stakeholders with strategic thinking and data storytelling
Owning and evolving our tagging, tracking, and attribution frameworks
Mining and structuring large datasets across all digital channels
iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential then you have all the makings of a great iQer.
A collaborative mindset to work with internal teams and external agency partners
Future-proofing measurement with server-side tagging, conversion APIs, and consent-aware tracking
Are you a data-driven thinker with a passion for digital and web performance? At iQ Student Accommodation, we're looking for a Digital and Web Marketing Analyst who thrives on turning complex data into clear, actionable insights. This is your chance to shape the future of our digital strategy, optimise conversion rates, and drive measurable ROI across our channels.
Skills in Power BI and performance reporting across digital channels
Familiarity with conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API)
A strong grasp of cookieless attribution, incrementality testing, and MMM
Confidence in working with first-party data, event schemas, and identity resolution
Experience with A/B and multivariate testing platforms (e.g. VWO)
This is a pivotal role for someone who's equal parts analytical thinker and strategic storyteller, someone who can dive deep into data and find meaningful insights.
Deep knowledge of GA4, GTM (Web & Server-Side), and mobile analytics tools
We operate a hybrid working model with 3 days in the office and 2 days working from home / site location.