Director, eTools

Description

• Develop and implement robust training programs and materials (e.g., webinars, tutorials, user guides) to maximize dealer adoption and proficiency with digital tools.
• Oversee user acceptance testing (UAT) processes, ensuring alignment with business objectives and incorporating user feedback for continuous improvement of digital tools.
• Establish and maintain policies and procedures for the governance, quality, and integrity of critical data assets that feed the digital tools
• Establish and manage a clear support structure for dealer inquiries and issues related to digital tools, ensuring timely resolution.
• Lead, mentor, and develop a team responsible for digital tools initiatives.
• Gather continuous feedback from dealers on existing tools and potential new functionalities through surveys, workshops, and direct engagement.
• Champion digital transformation initiatives within the dealer network, fostering a culture of technology adoption and innovation.
• Develop and execute a comprehensive digital tools strategy aligning with overall business objectives and sales goals.
• Oversee the data management lifecycle for the Customer Master and Product related data, ensuring accuracy, completeness, standardization, and timely updates across all integrated systems (e.g., CRM, ERP, eTools).
• Manage overall budget allocation for digital tool development, licensing, and support.
• Serve as the business owner for the Customer Master data domain, driving initiatives to consolidate, cleanse, and enrich customer records.
• Collaborate with internal stakeholders and create a roadmap for the development, implementation, and enhancement of digital tools, ensuring scalability, user-friendliness, and measurable impact.
• Utilize data and analytics to identify trends, pain points, and opportunities for optimizing digital tool functionalities.
• Identify and prioritize digital tool needs based on dealer feedback, market trends, competitive analysis, and internal stakeholder input (sales, marketing, IT).
• Monitor, analyze, and report on the performance and adoption of digital tools, identifying areas for improvement and demonstrating ROI.
• Act as the primary liaison between dealers and internal teams (IT, sales, marketing) regarding digital tool needs and performance.
• Collaborate cross-functionally with sales, marketing, IT, customer service, and other departments to ensure seamless integration and alignment of digital tool initiatives.
• Collaborate closely with IT in the planning, budgeting, and execution of digital tool initiatives, ensuring alignment with IT's project methodologies, including the stage-gate process where applicable.
• Stay abreast of emerging technologies and industry best practices in digital tools for dealer networks, recommending innovative solutions.
• Define key performance indicators (KPIs) for digital tool usage and impact on dealer performance (e.g., sales conversion, efficiency gains, customer satisfaction).
• Partner with IT and business owners to define the data architecture and integration requirements necessary to support new and existing digital tools.
• Communicate effectively with dealers regarding new features, updates, best practices, and the value proposition of digital tools.
• Present strategies, progress, and results to senior leadership and other stakeholders.
• Work with data stewards to monitor data quality metrics and implement corrective actions to ensure the reliability of information displayed and processed by digital tools.

Requirements

• Bachelor's degree in Business Administration, Marketing, Information Technology, Data Science, or a related field.
• Minimum of 10+ years of progressive experience in product management, digital strategy, or IT business analysis, with a focus on customer-facing or B2B digital tools and platforms.
• Proven experience leading, mentoring, and managing a team, including both direct reports and cross-functional project teams.
• Strong cross-collaboration across all levels within the organization as well as with our external clients.

Benefits

• Company Credit Card
• Occasional travel to our Troy Plant—Mileage will be expensed
• Eligible for Bonus/Incentive

Training + Development

Interview process

Visa Sponsorship

Security clearance