Global Senior Brand Manager, Product Strategy

Description

• Work with Insights team to identify end user barriers and drives meaningful marketing communications with high relevance to our target audiences.
• Partner with global Brand counterparts in other regions to drive synergies and scale.
• Collaborate with Product and Design on packaging development to deliver brand consistency and optimize shopper experience.
• Be a steward of the Brand across the organization - leads development and adherence to Brand Guidelines as well as manages brand creative assets (photography, creative, etc.) to provide to multi-functional partners
• Support, mentor and develop direct reports to ensure career growth and consistent learning while overseeing team performance.
• Lead global plan execution including photography, digital content development, video content
• Collaborate with Product Development and Channel teams in development of new product innovation and full commercialization plans.

Requirements

• Strong communication, presentation and storytelling skills
• Forward-thinking mindset and bias for action
• High collaboration and influencing skills without direct authority
• 5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment
• Deep curiosity and ability to synthesize consumer insights, competitive intelligence and market dynamics
• This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc)
• Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
• Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, product launch and brand storytelling.
• 7+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment
• Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred

Benefits

• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.

Training + Development

Interview process

Visa Sponsorship

Security clearance