Collaborate with technologists, designers, content strategists, UX researchers, and project teams to ensure product delivery is supported by data
Use data from various sources to identify patterns and trends and present insight reports to various stakeholders
Evaluate websites against Digital First Standards, making recommendations for iteration and improvement
Embed Digital First Standards in all work including guiding agencies, supporting agency training and the creation of toolkits
Generate and deliver reports that highlight data insights derived from customer experience and performance data to the team regularly
Leverage analytics and feedback loops (e.g. survey, performance data, usability testing) to continuously refine digital initiatives
Define outcomes, establish KPIs, and track progress to measure impact and success
Requirements
master's
bachelor's
google analytics
kpis
wireframes
collaboration
Travel may be required (approximately 5%), including during evening and weekends, depending on mission and assignment.
Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute for experience as follows:
Master’s degree: Five years of required experience
Experience with analyzing data (e.g. Google Analytics, Google Search Console and Customer Experience Data) and performance KPIs (this includes the creation of KPIs, benchmarking and continuous tracking).
Ability to simplify complex government services into intuitive, user-centered products.
Possession and maintenance of a valid Driver’s License issued by the NYS Department of Motor Vehicle is required or otherwise demonstrate the capacity to meet the transportation needs of the job.
Familiarity with digital tools and frameworks, such as wireframes and journey maps.
Bachelor’s degree: Four years of required experience
Excellent collaboration and communication skills across multidisciplinary teams.
Associates degree: Two years of required experience
Creative thinker with strong problem-solving skills.
This position may require routine evening and weekend work, as well as some travel on occasion between Albany and NYC.