Vice President, Loyalty & Omnichannel Marketing

Description

• Partner with cross functional stakeholders, both internal and external, to execute all aspects of the marketing plan, including creative briefing, digital content, CRM, media planning, field implementation guides, etc.
• Evolve and build upon the Simon+ and Simon Search value propositions, features, and user experience. Continuously enhance the Simon+ program by introducing innovative engagement mechanics—including gamified experiences, tiered rewards, and new ways to surprise and delight members.
• Leverage data insights to drive member acquisition, engagement and optimize both program and campaign performance. Champion a culture of experimentation by designing and executing A/B tests and pilot initiatives, using results to inform ongoing program and campaign improvements.
• Lead collaboration between the Simon and ShopSimon.com teams on all Loyalty and Omnichannel initiatives.
• Collaborate with Simon Retailer Marketing to recruit and manage retailer participation. Identify and oversee other partner relationships to enhance program value.
• Develop and oversee the implementation of a comprehensive marketing plan to support Simon+ and Simon Search growth and engagement objectives. Establish audience segmentation, lead the development of promotional and channel specific engagement strategies for both national and local level execution, and plan the owned, earned and paid media approach for both initiatives. Ensure alignment across digital and physical channels, including value proposition(s), promotions, and customer touchpoints.
• Collaborate with Simon Digital Development and Operations on platform roadmaps, backlogs, feature deployments, incremental enhancements and issue resolutions.
• Oversee Simon+ day-to-day operations which include rewards, offers and cash back content, card linking, retailer MIDs, member services and vendor management, as applicable. Maintain program documentation and resolve operational issues swiftly.

Requirements

• Strong strategic, analytical, and project management skills.
• Bachelor’s degree required.
• Customer-first mindset and passion for delivering exceptional experiences.
• 10+ years in loyalty marketing, digital strategy and ecommerce. Familiarity with retailer affiliate marketing and card-linked offers a plus.
• Ability to travel 25-50% of time depending on home location.
• Tech-savvy with experience in digital platforms, data & analytics, CRM, and affiliate marketing.
• Excellent communication and stakeholder management abilities.
• Proven success in developing and scaling loyalty programs and omnichannel initiatives for high profile brands.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance