Trade Show Manager

Description

• Develop and maintain multiple action plans or projects simultaneously utilizing project management skills and working to deliver projects on time and within cost
• Serve as the liaison and communication conduit between Reps and Zurn Elkay’s Marketing teams
• Develop sales and marketing promotional strategies that achieve a measurable increase in brand awareness and incremental sales with key customer accounts
• Lead the strategy and management for key trade shows and internal events reflective of Zurn Elkay’s sales and marketing goals that create a consistent and positive experience
• Provide directional leadership on managing exhibit vendors, executing trade show plans, and coordinating the travel, transportation, logistics, and other key elements of each event as needed
• Develop channel-specific training and communication plan for Zurn Elkay’s sales rep agencies and channel partners to optimize customer engagement with stocking and merchandising conversion opportunities
• Work closely with Marketing team to support ongoing priorities, including internal communication process, product presentations, trade shows, research, and competitive intelligence
• Create and execute strategic marketing plans for Trade Shows to drive channel engagement and product awareness in alignment with company growth goals
• Deliver Sales Qualified Leads via in-person engagement at Trade Shows & Events
• Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
• Oversee the management of the Zurn Elkay Gear online store, overseeing all branded clothing and promotional items for the company, including our merchandising vendor relationship
• Oversee the development, management, and distribution of Rep communications and sales enablement tools
• Develop and manage the strategic go-to-market channel and communication plans in support of product launches to ensure successful commercialization
• Increase the visibility of our products through the development of visual merchandising, marketing collateral, and sales support tools including event merchandising, procurement & management of vendors
• Travel an estimated 15-25% to channel partner locations, trade shows and events

Requirements

• Ability to apply knowledge of business and the marketplace to advance the organization’s goals
• Ability to advise and implement business brand strategies, positioning and guidelines to provide consistent messaging and brand standards for trade shows and events
• Ability to act independently while collaborating with a variety of internal and external teams
• Ability and willingness to handle, carry, lift or transport show material, supplies and products as needed and ability to move within multiple locations while planning or on-site
• Bachelor’s Degree in Business, Marketing, Communication, or related field
• Problem solving skills and results-driven approach
• Ability to work in a variety of environments, including office, warehouse, convention, hotel, conference center and on-site as required
• 5+ years of trade show exhibit experience with proven track record of improving ROI in regard to increased number of leads, qualified leads, and sales funnel contribution
• Ability to perform financial analysis to drive maximum ROI of channel marketing promotions and events
• Ability to effectively organize work, prioritize and manage time effectively within a team in a fast-paced environment with minimal supervision and ever-changing tasks
• Ability to communicate effectively by developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Demonstrated ability to build strong customer relationships and deliver customer-centric solutions

Benefits

• Matching Gift Program
• Educational Reimbursement
• Competitive Salary
• Health Savings Account
• Annual Bonus Eligibility
• 12 Paid Holidays
• Up to 3 weeks starting Vacation (may increase with tenure)
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
• Employee Stock Purchase Plan – purchase company stock at a discount!
• Matching 401(k) Contribution

Training + Development

Interview process

Visa Sponsorship

Security clearance