Senior Marketing Specialist (Growth & Conversion) (100% Remote – Chicago Area Preferred)

Description

• Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
• Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
• Develop landing pages and web content that resonate with prospects and drive leads.
• Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.
• Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house.
• Design, build, and optimize email marketing campaigns that engage and convert.
• Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
• Report on campaign performance with clear recommendations for improvement.

Requirements

• Experience with website CMS tools (WordPress, Webflow, or similar).
• Competitive, proactive, and wired to show measurable results.
• 100% remote (Chicago preferred).
• Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
• Bonus: experience marketing in a franchise or B2B services environment.
• Exceptional writing and editing skills — persuasive, clear, and engaging.
• Ability to pivot quickly, test new ideas faster, and accelerate learning.
• Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
• Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
• 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance