Marketing Technology & Data Manager

Description

You’ll join a dynamic, collaborative Marketing & Communications team that partners closely with Sales, and IT. Together, we drive digital acceleration, deliver smarter, more impactful campaigns that deepen client engagement, and elevate Viridien’s brand across key global markets.

Viridien is seeking a Marketing Technology & Data Manager to lead the design, optimization, and integration of our digital marketing technology ecosystem. This role ensures our martech stack supports marketing and communications strategies aligned with Viridien’s business goals.

• Develop and drive a 12-month martech roadmap and track and report on performance against KPIs.
• Ensure compliance with data privacy regulations (e.g., GDPR) and internal / best practice data governance policies.
• Implement tagging, tracking, and multi-channel attribution frameworks (e.g., GA4, GTM, UTMs).
• Mentor team members and support process standardization.
• Manage our marketing automation platform, including workflows for lead management and connectors with CRM- (e.g., HubSpot, Salesforce).
• Own and optimize Viridien’s martech stack and integrations across platforms and vendors.

Requirements

• Excellent project management and cross-functional collaboration skills.
• Proven expertise in managing and integrating: CMS platforms (e.g., Drupal), tag managers (e.g., GTM), and domain/DNS systems, Analytics & UX tools (e.g., GA4, HotJar), Marketing automation (e.g., HubSpot) and CRM platforms (e.g., Salesforce), Performance & SEO tools (e.g., SEMrush, Search Console), Compliance & consent tools (e.g., CookiePro).
• Strong understanding of lifecycle data management, automation, and multi-touch attribution.
• Bachelor’s degree in marketing, communications, or related field.
• 7+ years of experience in Martech, (B2B preferred).

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance