Partnerships Marketing Manager

Description

• Act as the connector between the external partner and EVT divisions.
• Deliver simple and compelling customer journeys that drive uptake and repeat engagement.
• Identify and convert opportunities with existing partners to grow new customers.
• Balance customer appeal with commercial viability, brand alignment, and operational feasibility.
• Continuously test and optimise offers and messaging to improve conversion rates and report on metrics to Operational Marketing leaders.
• Coordinate execution across partner and EVT channels, including digital, loyalty, and on-site platforms.
• Share learnings and develop playbooks to improve speed-to-market and campaign impact.
• Track and analyse performance, providing actionable insights to divisional and group stakeholders.
• Champion a test-and-learn, data-led approach to consistently lift campaign ROI
• Build strong, trusted relationships with partners to unlock ongoing marketing opportunities.
• Identify new partners to expand the opportunity to connect with new customers and convert these opportunities into commercial outcomes.
• Define KPIs for each campaign, focused on customer acquisition, conversion, and incremental revenue.
• Ensure all initiatives directly support divisional growth priorities and customer acquisition goals, while maintaining alignment with enterprise-level objectives.
• Ensure all partner database use and campaign activity complies with relevant data privacy, consent, and compliance frameworks, building trust with both customers and partners
• Develop joint go-to-market plans with partner marketing teams, ensuring strong creative, clear messaging, and low to no cost distribution.
• Explore innovative partnership models.
• Develop a group wide plan and rolling 3 month plan outlining every opportunity to market to new customers across all existing partner channels.
• Work with divisional marketing managers to co-design offers and experiences that expand EVT’s share of wallet by converting partner audiences into new customers, while also re-engaging inactive users.
• Accountable for new customer reporting and conversion, demonstrating the value created to each division.
• Work with divisional marketing managers to ensure campaigns align with divisional growth priorities and operational capacity.

Requirements

• Familiarity with privacy regulations and compliance requirements for data-sharing and marketing.
• Strong skills in data analytics, customer segmentation, and campaign measurement.
• Demonstrated expertise in partnership marketing, loyalty programs, or customer acquisition campaigns.
• Ability to interpret data to inform campaign design and optimise ROI.
• Proficiency in using CRM systems and marketing analytics tools to leverage customer data and measure ROI.

Benefits

• Incredible team member discounts from your first day on-the-job.
• Awesome winter and summer savings and discounts at Thredbo.
• 50% off stays at EVT hotels – Rydges, QT, Atura, Lylo and more.
• Rapid career growth opportunities through our EVT network.
• $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.

Training + Development

Interview process

Visa Sponsorship

Security clearance