Marketing Manager

Description

• Deliver impactful print and collateral marketing materials.
• Maintain a warm and friendly demeanor at all times.
• Organize special events that will generate great press and PR.
• Coordinate and oversee hotel photo shoots and manage photo libraries.
• Support website blogs and manage the content strategy in conjunction with Director of Revenue and Director of Sales and Marketing.
• Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
• Monitor in hotel Marketing and Brand Standards to ensure compliance.
• Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
• Create all branded presentation documents, ensuring they are in the appropriate brand format.
• Create and curate unique lifestyle programming in coordination with the hotel operations team that can then be used in PR articles and social media activity.
• Develop relevant promotions and packages as a result of PR and other marketing initiatives.
• Collaborate and manage marketing vendor partners and agencies for effective programming, reporting and high value deliverables.
• Co-ordinate with Director of Revenue integrating branding efforts to e-Marketing and paid on-line advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.).
• Manage all brand agency partners for additional collateral design, printing and any other promotional requirements.
• Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz.
• Maintain high standards of personal appearance and grooming.
• Manage on-line reputation management and messaging on 3rd party sites to ensure communications are as per the brand and drive on-line content social media opportunities.
• Develop and implement property marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share.
• Assist with the development of marketing budgets.
• Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management. Manage monthly reports to track the success of campaigns.
• Manage marketing plans i.e. advertising (off line) and co-ordinate on-line marketing activity with Director of Sales & Marketing and Director of Revenue.
• Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
• Manage PR agency, ensuring objectives, strategies and road maps are executed in a timely manner.

Requirements

• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics.
• Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms).
• Effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary. Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives. Responsible with maintaining confidentiality of information.
• Work proficiently in a high-pressure & fast paced environment.
• Effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
• Strong Creative Mind
• Ability to organize exclusive events.
• Strong presentation and communications skills, proficiency with programs such as, Photoshop, Canva, Adobe Illustrator, Premiere, After Affects, etc.
• Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
• At least 1 - 3 years experience in Marketing and Communications (upscale or luxury hospitality environment highly desirable).
• Demonstrates ability to multitask and prioritize departmental functions to meet deadlines.
• Exceptional with details, organization and follow up.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance