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itw construction products (uk & nordics)

Channel Digital Manager

Company logo
itw construction products (uk & nordics)
Leading company in sustainable technology solutions.
Develop & execute digital channel marketing for Paslode brand in UK & Ireland
9d ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Crawley, England, United Kingdom
Office Full-Time
Company Size
1500+ globally Employees
Service Specialisms
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Sector Specialisms
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Role
What you would be doing
strategic planning
roi tracking
digital optimization
budget management
channel media
partner relationship
  • Identify opportunities & develop strategic action plans which deliver high quality reach ROI
  • Support of trade days and customer events
  • Analyse impact and return of the actions. Maintain metrics for tracking/reporting marketing activities to ensure effectiveness and ROI.
  • Promote the value proposition and placing the brand in key strategic areas. Promotion of the product ranges dedicated to the segment: launch plan, creation of local tools, update of local digital contents, advertising, press, regular and specific promotion
  • Analyse the channel digital space, including brand website pages and implement solutions to improve by working closely with the Brand & Comms team. Have an understanding digital assets and requirements to implement channel’s needs.
  • Support the development of a menu-driven channel marketing strategy with our commercial team, align with the marketing plan according to the Paslode brand strategy.
  • Managing investment and budgets with key partners and commercial team
  • Negotiate and plan channel media packages to ensure brand growth, while keeping track of channel and promotional calendars
  • Achieve sales growth targets with key channel partners
  • Build and maintain strong relationships with channel partners, enhancing brand visibility and loyalty as well as identify growth opportunities to optimize partner engagement and performance
  • Develop and implement targeted trade marketing initiatives to support product launches, seasonal campaigns and national promotions
  • Support competitor activity with relevant information from the Channel to Marketing and monitor market trends
What you bring
microsoft office
communication
driving licence
travel
motivated
  • Proficient in Microsoft Office applications, including Word, Excel, Outlook, and PowerPoint.
  • Highly motivated with a results-oriented mindset and excellent verbal and written communication skills.
  • In possession of a full, valid UK driving license.
  • Flexible and willing to travel across the UK as required.
Benefits
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Training + Development
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Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview

Nope

Culture + Values
  • Bring your expertise in software development
  • Bring your creativity and problem-solving skills

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  • Bring your expertise in software development
  • Bring your creativity and problem-solving skills
Environment + Sustainability
  • Bring your expertise in software development
  • Bring your creativity and problem-solving skills

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  • Bring your expertise in software development
  • Bring your creativity and problem-solving skills
Inclusion & Diversity
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