Marketing Manager

Description

• Lead and mentor a small marketing team, fostering a collaborative and innovative work environment.
• Collaborate with the sales team to develop lead generation programs and support sales efforts with targeted marketing campaigns.
• Utilize data analytics to measure campaign performance, track KPIs, and optimize marketing strategies for maximum impact.
• Plan and execute trade show participation, industry events, and product demonstrations to enhance brand visibility.
• Conduct market research to identify customer needs, industry trends, and competitive positioning to inform marketing strategies.
• Develop and implement a results-driven marketing strategy to promote Buckeye Fire Equipment’s products and services, targeting key markets including commercial, industrial, and institutional sectors.
• Build and maintain relationships with industry partners, distributors, and media outlets to amplify brand reach.
• Manage the creation of compelling marketing collateral, including brochures, product catalogs, website content, and social media campaigns.

Job Summary: The Marketing Manager will be responsible for developing and executing strategic marketing initiatives to increase brand awareness, generate leads, and drive sales growth for Buckeye Fire Equipment. This role requires a seasoned marketing professional with extensive experience in B2B marketing, ideally within the manufacturing or fire safety industry, to build and lead comprehensive marketing campaigns that align with our business objectives.

• Oversee all aspects of marketing, including digital marketing, content creation, advertising, trade shows, and public relations.
• Manage the marketing budget, ensuring efficient allocation of resources and a strong return on investment (ROI).

Requirements

• Experience managing trade shows, industry events, and promotional campaigns.
• Excellent communication and interpersonal skills, with the ability to collaborate across departments and influence stakeholders.
• Strong knowledge of digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM systems, marketing automation software).
• Experience in the fire safety, industrial equipment, or manufacturing sectors.

– Creative thinker with a strategic mindset and a passion for driving measurable results.

• Strong network within the fire safety or industrial markets.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• 7+ years of progressive marketing experience, with at least 3 years in a leadership role, preferably in B2B manufacturing, industrial products, or fire safety industries.

– Proven track record of developing and executing successful marketing strategies that drive business growth and brand awareness.

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Familiarity with regulatory standards and compliance in the fire protection industry.
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions.

Benefits

• Competitive salary and performance-based incentives.
• Collaborative and innovative work environment with a focus on professional development.
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunity to play a key role in a growing, industry-leading company.

Training + Development

Interview process

Visa Sponsorship

Security clearance