Digital Marketing Manager

Company logo
Vianaar Homes
Designs and builds sustainable holiday and residential homes in Goa, offering property management and services.
Lead digital campaigns and performance marketing for luxury real estate brand.
4 days ago ago
Intermediate (4-7 years), Junior (1-3 years), Experienced (8-12 years)
Full Time
New Delhi, Delhi, India
Office Full-Time
Company Size
276 Employees
Service Specialisms
Property Development
Design
Architecture
Construction Services
Project Management
Sector Specialisms
Residential
Property Management
Hospitality
Housekeeping
Interior Design
Home Furnishing
Decor Services
Eco Design
Role
What you would be doing
ad copy
conversion tracking
campaign management
budget allocation
performance marketing
team collaboration

Create compelling ad copy and collaborate on visuals that align with the brand’s positioning.

Set up conversion tracking, goals, and funnels in Google Analytics.

Strategize, execute, and monitor digital campaigns across Meta (Facebook & Instagram), LinkedIn, and other platforms to drive brand visibility and high-quality lead generation while maintaining ROI goals.

Allocate budgets strategically and drive conversions while minimizing acquisition costs.

Collaborate closely with internal teams to align marketing strategies with monthly and quarterly goals.

Manage monthly performance marketing budgets of ₹40-50 lakhs effectively and efficiently.

What you bring
web analytics
google ads
meta ads
linkedin
luxury targeting
5-6 yrs
  • Proficient in web analytics tools and data interpretation.
  • Excellent analytical, strategic thinking, and problem-solving skills.

Vianaar is Goa's leading luxury real estate company, known for designing and building beautiful holiday homes in the serene villages of North Goa. We are looking for a result-driven Digital Marketing Manager with 5–6 years of experience in managing social media ads, Google Ads, and performance marketing campaigns to join our Marketing team in Delhi.

  • Ability to work collaboratively within a team and communicate effectively.
  • Proactive, organized, and able to handle multiple campaigns simultaneously.
  • Experience with audience targeting for premium/luxury segments.

Strong command over Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.

Benefits
Information not given or found
Training + Development
Information not given or found
Company
Overview
12-unit launch
First apartment project
Began with a small but impactful 12-unit apartment development that laid the foundation for future growth.
Over 1,000 homes
Total homes built
Has constructed over 1,000 homes across Goa, showcasing significant growth and expansion in the region.
550+ employees
Team size
Grown from a team of two founders to a 550-strong workforce, demonstrating steady expansion and operational scale.
  • Operates an end‑to‑end model: from land acquisition and design to construction, housekeeping, rentals, and estate management.
  • Emphasizes seamless customer journeys—owners enjoy concierge‑style services post‑handover.
  • Specializes in sustainable holiday residences and full‑service property solutions in scenic, natural settings.
  • Typically delivers boutique, design‑led holiday and residential developments set in lush Goan landscapes.
  • Unusually blends hospitality and real estate, offering rental desks and on‑site garden teams.
  • Maintains a rich local footprint, training and hiring regional residents for property operations.
Culture + Values
  • Compassion drives our actions
  • Participation of every individual to help them achieve their full potential
  • Work ethos defined by hygiene, awareness and well‑being
  • Health and safety standards training for all workers
  • Respect for the environment and one another
  • Encouragement and maintenance of individuality
  • Guided by responsibility and strong relationships
Environment + Sustainability
  • Use of indigenous plants in landscaping to support local wildlife
  • In-house Green Team developing vegetable gardens and edible forests
  • Guidance on care and nourishment of landscape post-handover
  • Water recycling and rainwater harvesting systems
  • Composting and waste segregation practices
  • Use of eco-friendly cleaners
  • Drip irrigation, mulching, and minimum plastic use
  • Tree-plantation drives and green cover to preserve local ecosystem
Inclusion & Diversity
EDI rating
Employee Reviews
The company has an employee-diversity score based on reviews from 16 employees.
Diversity score
Overall ratings
The diversity and inclusion score falls under overall ratings, reflecting employee sentiment on these initiatives.
  • No publicly shared gender‑split or formal DEI strategy available
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