Communications and Campaign Expert (Maharashtra/ Madhya Pradesh)

Description

• Organise state-wide events to launch campaigns.
• Conduct and monitor post-campaign evaluations, including data analysis, stakeholder feedback, and impact assessment reports, to identify areas of improvement, trends, gaps, and opportunities.
• Build partnerships with influencers, media outlets, and other collaborators to build public support and maximise outreach for the campaigns.
• You will work with sector experts and understand how people-centered policies can be created and effectively implemented.
• Lead the design and delivery of comprehensive state-level campaigns to promote young women’s participation in the workforce, addressing social norms, building awareness of aspirational job roles, and associated skilling opportunities available to them.
• Create customizable templates for adoption at the district level, ensuring consistent branding and messaging across all platforms and materials.
• Create compelling and emotionally resonant campaign narratives to promote women’s participation in skilling and jobs in collaboration with various departments.
• Collaborate with government stakeholders, implementation partners, and the national team to ensure campaigns align with project goals and resonate with diverse audiences.

Requirements

Educational Background

Master’s degree or higher in Communications, Marketing, Public Relations, Public Policy, Development Studies, or a related field.

• Demonstrated ability to translate research and evidence into powerful, action-oriented messages.
• Deep understanding of power dynamics and gender norms that impact female labour force participation in India.
• Collaborative Leadership: Skilled in navigating cross-sectoral relationships with humility, purpose, and equity.
• At least 10 years of progressive experience in strategic communications, public campaigns, or advocacy, ideally with a gender equity or development focus.
• Cultural Competency: Sensitive to local languages, dialects, and gendered norms, especially across rural and urban Gujarat.
• Strong experience in building coalitions with government stakeholders, community-based organizations, and private partners.
• Proven expertise in leading multimedia campaigns that drive social and behaviour change, particularly in complex cultural contexts.
• With us, you will master framing narratives and counterpoints and pace storytelling for internal and external stakeholders.
• Excellent communication and storytelling skills to design persuasive campaigns in collaboration with diverse stakeholders, including government, industry, and NGOs.
• Strategic Communication and language proficiency: Ability to frame and deliver persuasive messages that foster inclusion, challenge bias, and shift social narratives in local language (Gujarati).
• Innovation and Creativity: Brings fresh thinking to campaign development and adapts to emerging media and youth engagement trends.

Benefits

• We offer a space for you to grow, think innovatively, and shed unconscious biases while learning more about diverse cultures.
• We offer competitive compensation and a comprehensive benefits package.

Training + Development

Interview process

Visa Sponsorship

Security clearance