Sr. Marketing Manager - Canada

Overview

Lead marketing strategy and execution for Gentek in Canada

Key Responsibilities

• campaign management
• kpi analytics
• product launch
• collateral creation
• customer acquisition
• channel marketing

Tasks

-Support the planning and execution of customer engagement events, including trade shows, contractor events, and training sessions, to strengthen relationships and brand loyalty. -Identify key customer insights and market trends to inform marketing strategies and enhance decision-making. -Champion collaboration across departments and encourage innovative approaches to overcome market challenges. -Drive sustained revenue, market share, and margin growth through multi-year channel marketing plans tailored to the Canadian market. -Mentor and manage a team of marketing professionals, fostering their development and enabling them to achieve individual and team objectives. -Develop and oversee customer acquisition and retention strategies to strengthen Gentek’s position in the retail, repair & remodel and commercial markets. -Provide actionable insights and recommendations to senior leadership based on market data and campaign performance metrics. -Lead the creation and execution of marketing campaigns across multiple channels, including digital platforms, email, trade advertising, and lead nurturing programs. -Establish and monitor key performance indicators (KPIs) for marketing initiatives, using analytics to evaluate program effectiveness and refine strategies. -Partner with sales teams to develop and implement pull-through strategies that drive product demand and customer loyalty. -Collaborate with senior leadership and cross-functional teams to ensure alignment of marketing initiatives with corporate goals. -Strategically manage product launch processes in collaboration with product management and marketing operations teams to ensure timely and effective go-to-market execution. -Ensure the creation and distribution of high-quality marketing collateral and sales support tools tailored to Gentek’s audiences. -Drive efficiencies in marketing processes and project management to optimize resource allocation and campaign impact.

Requirements

• microsoft office
• digital marketing
• leadership
• b2b marketing
• bachelor's
• 8-10 yrs

What You Bring

-Exceptional communication and interpersonal skills, with a proven ability to collaborate across internal and external teams. -Proficiency in Microsoft Office Suite and marketing tools, with experience analyzing data to guide strategic decisions. -Strong strategic thinking and problem-solving skills with the ability to manage multiple projects simultaneously. -Expertise in digital marketing, channel marketing, and new product commercialization processes. -Proven experience in leadership roles, including managing and developing teams. -Demonstrated success in managing complex marketing programs and product launches in a fast-paced environment. -Deep understanding of Canadian market dynamics, customer behaviors, and competitive landscape. -Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred. -8–10 years of experience in B2B marketing, with a focus on the trades, construction, or building products industries.

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About Gentek Building Products - Canada

-Specializing in high-quality exterior products, Gentek serves both residential and commercial markets across Canada. -The company offers a diverse range of products including siding, windows, and doors, all crafted with a focus on durability and aesthetics. -Known for its commitment to innovation, Gentek continuously develops new products and designs to meet evolving market demands. -Gentek has built a reputation for excellence through partnerships with trusted suppliers and a dedication to customer satisfaction. -The company’s products are featured in a wide array of residential homes, commercial buildings, and large-scale industrial projects. -With a focus on sustainability, Gentek integrates eco-friendly materials and energy-efficient solutions into its product lines. -Gentek has achieved significant growth, expanding its reach while maintaining its roots as a family-oriented business. -The company is dedicated to quality control, ensuring every product meets stringent industry standards.

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