Sr. Marketing Manager - Canada

Description

• Support the planning and execution of customer engagement events, including trade shows, contractor events, and training sessions, to strengthen relationships and brand loyalty.
• Identify key customer insights and market trends to inform marketing strategies and enhance decision-making.
• Champion collaboration across departments and encourage innovative approaches to overcome market challenges.
• Drive sustained revenue, market share, and margin growth through multi-year channel marketing plans tailored to the Canadian market.
• Mentor and manage a team of marketing professionals, fostering their development and enabling them to achieve individual and team objectives.
• Develop and oversee customer acquisition and retention strategies to strengthen Gentek’s position in the retail, repair & remodel and commercial markets.
• Provide actionable insights and recommendations to senior leadership based on market data and campaign performance metrics.
• Lead the creation and execution of marketing campaigns across multiple channels, including digital platforms, email, trade advertising, and lead nurturing programs.
• Establish and monitor key performance indicators (KPIs) for marketing initiatives, using analytics to evaluate program effectiveness and refine strategies.
• Partner with sales teams to develop and implement pull-through strategies that drive product demand and customer loyalty.
• Collaborate with senior leadership and cross-functional teams to ensure alignment of marketing initiatives with corporate goals.
• Strategically manage product launch processes in collaboration with product management and marketing operations teams to ensure timely and effective go-to-market execution.
• Ensure the creation and distribution of high-quality marketing collateral and sales support tools tailored to Gentek’s audiences.
• Drive efficiencies in marketing processes and project management to optimize resource allocation and campaign impact.

Requirements

• Exceptional communication and interpersonal skills, with a proven ability to collaborate across internal and external teams.
• Proficiency in Microsoft Office Suite and marketing tools, with experience analyzing data to guide strategic decisions.
• Strong strategic thinking and problem-solving skills with the ability to manage multiple projects simultaneously.
• Expertise in digital marketing, channel marketing, and new product commercialization processes.
• Proven experience in leadership roles, including managing and developing teams.
• Demonstrated success in managing complex marketing programs and product launches in a fast-paced environment.
• Deep understanding of Canadian market dynamics, customer behaviors, and competitive landscape.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
• 8–10 years of experience in B2B marketing, with a focus on the trades, construction, or building products industries.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance