Copywriter (Multi-channel) at Brightly Software in Raleigh, NC | Kablio

Role

Description

copywriting

content creation

collaboration

copyediting

audience research

campaign content

Email and cultivate campaign content
Interpret creative direction and technical information, turning them into clear and persuasive copy for conversion
Work closely with internal partners to understand project objectives, gather information, collaborate on feedback and refinements, and deliver against targeted dates
Collaborate with UI/UX and graphic designers to bring your words to life
Write clear, concise, and error-free copy that reflects our defined tone of voice
Provide an extra set of eyes on copy written by internal partners as copyeditor, ensuring all copy reflects Brightly Softwares voice, aligns with core messaging, and adheres to our style guide
Learn and stay current on target audiences and key positioning for how our products and services solve customer pain points, differentiate based on industry and enhance core positioning

Requirements

copywriting

saas

seo

ap style

bachelors

storytelling

Strong product writing knowledge
SaaS thought leadership and market education
5+ years of copywriting and copyediting experience, ideally in a B2B or SaaS environment
Short- and long-form storytelling
SEO-focused writing and keyword-optimized content
Experienced knowledge of AP Style and strong attention to detail
Demonstrated success in developing creative, compelling copy for marketing campaigns across multiple channels
Experience adapting brand message and framework to individual markets and industries
Bachelors degree in English, Communications, Marketing, or a related field
Shown ability to work within established brand guidelines, including tone of voice and messaging frameworks
Professional maturity, strong business sense and collaborative spirit
Willingness to grow and understand impact of AI
Experience with SEO best practices and writing optimized digital content

Benefits

Paid media copy (display, retargeting, social, and search campaigns)

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

no employer-sponsored visa sponsorship; must be us authorized.

Security clearance

Information not given or found

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Company

Overview

Founded with a mission to transform asset and facilities management using innovative software solutions.
Leverages cloud-based technology to help organizations manage their physical assets more efficiently.
Software suite includes tools for managing maintenance, capital planning, and energy consumption.
Typically works with public and private sector clients, including schools, municipalities, and large enterprises.
Has helped organizations cut operational costs while improving the lifespan and performance of critical assets.
Specializes in creating systems that integrate with existing infrastructure for seamless asset management.
Offers solutions that support data-driven decision-making, empowering organizations to optimize operations and resources.

Culture + Values

Collaboration: We are stronger together.
Innovation: We thrive on creativity and embrace change.
Customer First: We exist to serve our customers.
Integrity: We do the right thing, even when no one is watching.
Accountability: We take ownership of our work and results.
Respect: We treat people with dignity and value diverse perspectives.

Environment + Sustainability

Net Zero by 2050

Carbon Emission Commitment

Committed to achieving net zero carbon emissions by the year 2050.

Focus on reducing environmental impact through sustainable product offerings.
Works to drive environmental sustainability through data-driven solutions that help organizations manage resources more efficiently.

Inclusion & Diversity

Has a dedicated focus on creating a diverse and inclusive work environment.
Strives for gender equity with an increasing number of women in leadership roles.
Committed to diverse talent recruitment and fostering inclusive company culture.

Articles

Brightly Software Careers

About Us

Solutions

Role

Description

copywriting

content creation

collaboration

copyediting

audience research

campaign content

Email and cultivate campaign content
Interpret creative direction and technical information, turning them into clear and persuasive copy for conversion
Work closely with internal partners to understand project objectives, gather information, collaborate on feedback and refinements, and deliver against targeted dates
Collaborate with UI/UX and graphic designers to bring your words to life
Write clear, concise, and error-free copy that reflects our defined tone of voice
Provide an extra set of eyes on copy written by internal partners as copyeditor, ensuring all copy reflects Brightly Softwares voice, aligns with core messaging, and adheres to our style guide
Learn and stay current on target audiences and key positioning for how our products and services solve customer pain points, differentiate based on industry and enhance core positioning

Requirements

copywriting

saas

seo

ap style

bachelors

storytelling

Strong product writing knowledge
SaaS thought leadership and market education
5+ years of copywriting and copyediting experience, ideally in a B2B or SaaS environment
Short- and long-form storytelling
SEO-focused writing and keyword-optimized content
Experienced knowledge of AP Style and strong attention to detail
Demonstrated success in developing creative, compelling copy for marketing campaigns across multiple channels
Experience adapting brand message and framework to individual markets and industries
Bachelors degree in English, Communications, Marketing, or a related field
Shown ability to work within established brand guidelines, including tone of voice and messaging frameworks
Professional maturity, strong business sense and collaborative spirit
Willingness to grow and understand impact of AI
Experience with SEO best practices and writing optimized digital content

Benefits

Paid media copy (display, retargeting, social, and search campaigns)

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

no employer-sponsored visa sponsorship; must be us authorized.

Security clearance

Information not given or found