Marketing Coordinator, IPP

Description

• Writing: Write high-quality, accurate listing descriptions that highlight amenities, community features, and neighborhood benefits.
• Visit properties regularly (Edmonton, St. Albert, Sherwood Park, and occasionally Calgary) to capture new marketing content (photos, videos, commercial tenant changes, site conditions, and signage needs).
• Support leasing representatives with marketing collateral for prospective tenants.
• Process invoices, track marketing expenses, and general marketing administrative tasks.
• Leasing Support & Broker Relations: Create detailed leasing packages, comprehensive brochures, property sheets, and availability summaries.
• Post new availabilities, commercial tenant openings, and feature properties across relevant social channels and websites.
• Writing: Write high-quality, accurate listing descriptions that highlight tenant mix, area demographics, and traffic patterns.
• Listing Management: Maintain all residential property listings on platforms including the Rohit Rental Living website, Rentsync, Yardi RentCafe, Apartments.com, and Realtor.ca (if applicable).
• Update and manage content across various website platforms such as Squarespace or WordPress.
• Audit all properties monthly for signage gaps, damage, outdated, or inaccurate materials, ensuring adherence to project brand standards.
• Listing Management: Maintain all commercial and infrastructure project listings on platforms including the Rohit Commercial/Infrastructure websites, LoopNet, Spacelist, CoStar, and other CRE marketplaces.
• Large-Scale Project Coordination: Coordinate collateral development for new build phases (Infrastructure) or major anchor tenant recruitment.
• Coordinate paid advertisements or property spotlight posts (Facebook/Instagram/Google) as directed.
• Coordinate and execute marketing collateral for special leasing events, seasonal occasions (e.g., resident holiday parties, tenant appreciation days), and commercial broker open houses.
• Tenant Attraction Content: Ensure all vacant units are properly marketed.
• Coordinate the design and installation of for-lease signage, window vinyls, A-frames, directional signs, and promotional materials.
• Track competing properties in the area and gather real-time market visuals and pricing intelligence.
• Track engagement metrics on marketing campaigns and recommend data-driven improvements.
• Execute email marketing through Squarespace, Mailchimp, or Lasso.
• Maintain a database of high-quality photos, videos, maps, traffic counts, demographics and tenant mix overviews for quick leasing rep access.
• Maintain all marketing assets across all platforms, ensuring accurate square footage, floorplans, and rates are consistently reflected.
• Support SEO and digital visibility by keeping property pages updated with high-value content.
• Provide weekly marketing status updates on active listings, new content captured, signage installed/removed, and digital metrics (views, clicks, leads).
• Coordinate professional photography, drone footage, and virtual tours as needed.
• Work with signage vendors to order, install, repair, or remove signs.
• Build engaging content, including short-form videos, relevant to marketing channels (e.g., Instagram Reels).
• Build cross-promotion marketing for new tenants during opening weeks (IG reels, photography, paid social boosts, etc.).
• Email/SMS Marketing: Support the implementation of Email/SMS marketing campaigns for rapid lead generation and availability alerts.
• Create "Now Open," "Coming Soon," and "Grand Opening" promotional assets and distribute through social media & local channels.

Requirements

• Comfortable visiting sites frequently (Edmonton area and required travel to Calgary).
• Strong communication, writing, and content-creation abilities.
• 0-3 years experience in marketing, real estate marketing, leasing support, or property marketing.
• Valid driver’s license & reliable vehicle is mandatory

Benefits

• Residential Rental Property Marketing (Rohit Rental Living)

Training + Development

Interview process

Visa Sponsorship

Security clearance