Director of Sales and Marketing

Description

• Provide strategic oversight for developing and executing marketing strategies that strengthen the Stancil brand, support business growth goals, and drive qualified lead generation across target markets.
• Direct Stancil’s digital presence (website, social media, paid campaigns) to attract both customers and top talent.
• Participate in company Leadership L10 meetings and ensure departmental L10s drive alignment, accountability, and cross-functional communication.
• Develop and maintain a structured builder engagement plan with quarterly relationship reviews.
• Build scalable systems and playbooks that promote consistent behavior rather than individual heroics.
• Partner with marketing leadership to ensure brand visibility translates into lead generation, nurturing, and conversion outcomes.
• Ensure sales and marketing initiatives are measurable, integrated, and directly tied to qualified opportunities.
• Establish builder satisfaction metrics and feedback loops for continuous improvement.
• Build a cohesive, high-performing team environment across both office-based and field Business Development Managers.
• Use CRM tools to track leads, manage pipelines, and ensure data integrity across all sales activities.
• Develop automation and process improvements to reduce manual effort and increase speed to revenue.
• Develop internal talent pipelines for Business Development Managers and Marketing leadership.
• Lead through data, process, and accountability, fostering a culture of humility, stewardship, and continuous improvement.
• Ensure exceptional customer experience from initial contact through project completion.
• Develop and execute strategic sales plans targeting growth in key commercial and residential segments.
• Communicate performance metrics and insights to executive leadership regularly.
• Oversee sales forecasting, territory management, and customer segmentation.
• Support Business Development Managers in maintaining relationships throughout client organizations—from field to executive level.
• Identify, pursue, and secure new business opportunities with builders, developers, and general contractors.
• Monitor pipeline health metrics — including lead velocity, hit rate, and gross margin variance — to guide strategic decision-making.
• Work closely with Operations and Finance teams to ensure accurate pricing, forecasting, and resource planning.
• Promote the Stancil brand and core values internally and externally through consistent representation and storytelling.
• Partner with Finance, Operations, and Marketing to build repeatable, transparent workflows that enhance forecasting accuracy and margin clarity.
• Analyze win/loss data to drive continuous improvement in pursuit strategy and hit rate.
• Partner with HR and Recruiting to align employer brand messaging with customer-facing campaigns.
• Own the company-wide forecasting process, ensuring accuracy, discipline, and alignment between Sales, Estimating, and Finance.
• Define and track KPIs that measure both activity and impact across the full revenue cycle.
• Ensure all department KPIs are visible in Ninety dashboards and reviewed weekly for data-driven execution.
• Oversee brand consistency across all markets, proposals, and digital platforms.
• Represent Stancil at industry events, networking functions, and trade associations to enhance brand visibility and market positioning.
• Serve as the owner of the sales process and CRM platform, ensuring clean data, meaningful reporting, and visibility across departments.
• Lead, coach, and hold the Sales and Marketing teams accountable to defined performance standards and cultural values.
• Foster collaboration, trust, and professional growth across geographically distributed teams.
• Ensure consistent messaging across all markets and teams.
• Provide mentorship, training, and development that build leadership readiness and long-term continuity.
• Provide strategic oversight for developing and executing marketing strategies and campaigns that are measurable, targeted, and directly tied to pipeline creation and revenue goals.
• Identify expansion opportunities within existing builder accounts through CRM data and field feedback.
• Own and maintain all Sales and Marketing Rocks and Scorecards in the EOS framework.
• Design and implement a sales architecture that aligns CRM data, reporting, and workflows between Sales, Estimating, Operations, and Finance.
• Maintain executive-level relationships with key clients and industry partners.

Requirements

• Strong experience with CRM tools (e.g., Salesforce, HubSpot, Pipedrive, or equivalent).
• Minimum 8–10 years of progressive sales leadership experience within the construction industry. Commercial construction experience is required.
• Bachelor’s degree in Business, Marketing, Construction Management, or related field (MBA preferred).
• Proven success managing multi-location sales teams and driving revenue growth.
• Demonstrated ability to develop and execute market strategies, including client acquisition and retention.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance