Content Marketing Specialist at Gmb in Grand Rapids, MI | Kablio

Role

Description

content creation

media relations

crm management

awards submissions

story identification

design reviews

Regularly develop thought-leadership content for external publications and media opportunities, writing in GMB’s brand voice and supporting Subject Matter Experts (SMEs) through ghostwriting.
Develop written content for various use cases and work with marketing team to determine other storytelling methods and mediums as appropriate.
Identify stories that showcase our expertise and unique point of view.
Monitor external media industry channels for reputation management and media opportunities.
Manage and support awards submissions with internal teams
Develop content for email communications as needed
Maintain accurate, current project information across our CRM, website, and project pages, including the development and updating of case-study content.
Build internal relationships & knowledge by regularly attending internal design reviews and knowledge share sessions to glean insights and ideas from SMEs
Develop and nurture appropriate media relationships within educational, industry, and business channels to share GMB messages as needed
Promote company news, projects, and thought leadership via media channels
Expand regional media relationships as we grow our geographic reach
Collaborate with key team members to identify project data and stories for priority projects.
Identify topics for client learning opportunities based on trends and/or current client pain points
Repurpose content tailored to audiences by helping SMEs author content to address client needs

Requirements

public relations

technical writing

outlook

teams

detail orientation

7+ years

Willingness to be curious and ask questions
The ability to translate technical ideas into non-technical writing and possess strong professional writing skills
Experience or interest in public relations
Professional degree in Marketing, Journalism, Public Relations, English, or related field from an accredited college/university
Proficiency with Microsoft Outlook and Teams
Accuracy and attention to detail
7+ years of related experience

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

must have current us work authorization; sponsorship not provided.

Security clearance

Information not given or found

Company

Overview

Their operations are focused on delivering large-scale projects across infrastructure, residential, commercial, and industrial sectors.
They have a rich history of successfully completing complex challenges in diverse environments, showcasing their adaptability and expertise.
Their areas of expertise span water resources, energy, transport, and heavy civil works, highlighting their versatility in tackling multifaceted projects.
They integrate cutting-edge technology to optimize project outcomes, maintaining a commitment to efficiency and innovation.

Culture + Values

We strive to build a culture that encourages collaboration, innovation, and accountability.
We value continuous learning and improvement.
We act with integrity and transparency in all our business dealings.
We believe in empowering individuals and teams to make decisions and take ownership.
We focus on creating a positive impact through innovation and excellence in execution.

Environment + Sustainability

2030 Net Zero

Emissions Target

Committed to achieving net zero emissions by 2030, focusing on reducing carbon footprint through energy efficiency and sustainable practices.

Reducing carbon footprint through energy efficiency and sustainable practices.
Investing in renewable energy solutions across operations.
Adopting circular economy principles in product development and supply chains.
Measuring and reporting on environmental impacts regularly to ensure progress towards sustainability targets.

Inclusion & Diversity

Striving for a diverse and inclusive workforce with equal opportunities for all.
Regularly measuring gender balance and representation across teams and leadership roles.
Focused on fostering a culture of respect and inclusion, where all employees feel valued.

Articles

About GMB

Careers at GMB

Role

Description

content creation

media relations

crm management

awards submissions

story identification

design reviews

Regularly develop thought-leadership content for external publications and media opportunities, writing in GMB’s brand voice and supporting Subject Matter Experts (SMEs) through ghostwriting.
Develop written content for various use cases and work with marketing team to determine other storytelling methods and mediums as appropriate.
Identify stories that showcase our expertise and unique point of view.
Monitor external media industry channels for reputation management and media opportunities.
Manage and support awards submissions with internal teams
Develop content for email communications as needed
Maintain accurate, current project information across our CRM, website, and project pages, including the development and updating of case-study content.
Build internal relationships & knowledge by regularly attending internal design reviews and knowledge share sessions to glean insights and ideas from SMEs
Develop and nurture appropriate media relationships within educational, industry, and business channels to share GMB messages as needed
Promote company news, projects, and thought leadership via media channels
Expand regional media relationships as we grow our geographic reach
Collaborate with key team members to identify project data and stories for priority projects.
Identify topics for client learning opportunities based on trends and/or current client pain points
Repurpose content tailored to audiences by helping SMEs author content to address client needs

Requirements

public relations

technical writing

outlook

teams

detail orientation

7+ years

Willingness to be curious and ask questions
The ability to translate technical ideas into non-technical writing and possess strong professional writing skills
Experience or interest in public relations
Professional degree in Marketing, Journalism, Public Relations, English, or related field from an accredited college/university
Proficiency with Microsoft Outlook and Teams
Accuracy and attention to detail
7+ years of related experience

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

must have current us work authorization; sponsorship not provided.

Security clearance

Information not given or found