PGIM-Director, Digital Marketing

Description

• Partnering with key stakeholders across PGIM and Prudential to design and implement innovative online experiences that initiate or complement sales activity.
• Championing new technologies, systems and functionality that improve client experience.
• Securing alignment with primary stakeholders and drive projects through the entire lifecycle, collaborating with strategy, content/UX, analytics, SEO and technology teams.
• Creating engaging and personalized client experiences that align with company guidelines and digital best practices.
• Proactively partnering with Content Marketing, Product Marketing and Channel Marketing to execute marketing programs aimed at attracting, engaging and converting financial professionals and consumers.
• Driving projects through the entire lifecycle, collaborating with campaign management, marketing automation, business intelligence, search optimization and technology teams.
• Developing strategies in partnership with the campaign management team to execute A/B and multivariate testing.
• Staying current with competitive digital landscapes across industries and be forward-thinking in finding solutions for emerging digital client needs.

Requirements

• Experience working in highly regulated industries a plus (finance, pharma, etc.)
• Proficient in Microsoft Office products, Adobe products, and workflow solutions
• Ability to prioritize work effectively and manage multiple projects at any given time
• Familiar with Scrum or other Agile development practices
• Hands-on experience with enterprise Content Management Platforms (Adobe Experience Manager a plus)
• Tailoring experiences and harmonious journeys for specific audiences.
• Strong written and verbal communication skills: Clear and concise; Persuasive; Credible; Proactive; Professional
• Effective business partner and collaborator
• Experience creating and managing omnichannel personalized marketing campaigns across integrated digital marketing platforms (SalesForce Marketing Cloud a plus)
• Ability to align business goals with digital best practices
• Strategic Thinking – rationalize context, relevancy, impact and resources
• Familiarity with ADA guidelines a plus.
• 8 years of professional digital marketing work experience, including digital/tech, company/agency
• Ability to work independently and within a team
• Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into actionable deliverables
• Experience defining web analytics strategies and constructing actionable analysis and insights

Benefits

• 401(k) plan with company match (up to 4%).
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Market competitive base salaries, with a yearly bonus potential at every level.
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.

Training + Development

Interview process

Visa Sponsorship

Security clearance