Senior Social Media Associate

Description

• Implement employee advocacy programs to increase brand awareness.
• Develop strategies to build and nurture our online audience.
• Respond to community inquiries, comments, and feedback in a timely and professional manner.
• Monitor and measure the effectiveness of employee advocacy programs, providing insights and recommendations for optimization.
• Bring ideas to life quickly with a nimble, real-time mindset, creating reactive content that taps into cultural moments, social trends, and platform-native behaviors.
• Connect community members with customer service for product or service-related questions or concerns.
• Provide insights on community engagement metrics.
• Work cross-functionally with members of the marketing (Media, Social, Product) and in-house creative team to ensure best practice is being applied to content developed for social channels.
• Continuously monitor, measure, and optimize content performance, and socialize results with broader marketing team
• Collaborate with the creative team to develop visual and multimedia assets.
• Develop and create compelling content for Homes.com’s social media platforms, including Facebook, LinkedIn, Instagram, Reddit, TikTok and YouTube.
• Create content calendars and ensure timely publication of posts.
• Support employees in social media best practices, guidelines, and policies.
• Building and fully owning strategy for organic social with oversight from the Senior Social Media Lead.
• Stay abreast of competitive landscape and industry benchmarks to continually refine and elevate our digital media approach.
• Keep current on real estate and market trends and their impact on buyers, sellers, and agents of real estate.
• Monitor, listen to, and engage with our social media communities across platforms.
• Minimize brand risk by ensuring compliance with social media policies and guidelines.
• Collaborate with internal teams to align advocacy initiatives with overall corporate marketing and business goals.

Requirements

• 2+ years of experience with Sprout Social or similar social media management tools.
• Proven experience growing and managing online communities, with a focus on driving engagement, moderating discussions, and identifying opportunities to amplify brand sentiment.
• Excellent problem-solving, analytical, written and verbal communication, and interpersonal skills.
• Experience building and executing boosted social posts across Facebook Business Manager and LinkedIn Business Manager
• Strong attention to detail while maintaining an understanding of broader business goals
• Excellent communication and project management skills.
• Demonstrated analytical skills and ability to implement data-driven decisions
• Experience with SproutSocial, Sprout Social Influencer Marketing, Meta, LinkedIn, Reddit, YouTube, and TikTok a plus
• 5+ years of proven experience in creating and publishing content to LinkedIn, Instagram, and Facebook.
• Strategic mindset, experience fully owning and building strategy for organic social.
• Experience creating and developing engaging social content tailored to platform best practices, audience insights, and brand voice.
• Experience with Microsoft Outlook, Teams, Word, Powerpoint, and Excel a plus
• Bachelor's degree required in Marketing, Communications, Journalism, Public Relations, Sociology, Psychology, English, or a related field, from an accredited, not-for-profit, in-person college/university
• 2+ years of experience with design, photography, video, and/or copywriting for social media.
• Experience with Asana and/or Canva a plus

Benefits

• 401(K) retirement plan with matching contributions
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Commuter and parking benefits
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Virtual and in person mental health counseling services for individuals and family
• Life, legal, and supplementary insurance
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement On-site fitness center and/or reimbursed fitness center membership costs (location dependent)

Training + Development

Interview process

Visa Sponsorship

Security clearance