SVP Marketing at Energy Exemplar in East Riding of Yorkshire, England, United Kingdom | Kablio

Role

Description

demand engine

ai targeting

lead generation

predictive analytics

brand positioning

team leadership

Key duties include leading a sophisticated, scalable demand engine that spans digital, field, partner, content, and ABM to generate high‑quality pipeline and achieve at least 25 % of total pipeline and revenue contribution. The role partners closely with Sales, Product, and the C‑suite to design data‑informed GTM strategies, champion AI‑driven insights, and deliver faster deal cycles and higher funnel velocity. Responsibilities also cover end‑to‑end lead generation, modern attribution, predictive analytics, and GenAI‑powered website automation to improve speed‑to‑lead and CAC efficiency.

The SVP will elevate Energy Exemplar’s brand story and product positioning across global markets, refine messaging and category narratives, and launch content programs tied to top use cases. Managing a diverse global team, the leader will foster a culture of accountability, creativity, and operational rigor while ensuring disciplined budget stewardship. Building strong cross‑functional operating rhythms with Sales, Customer Success, Product, Finance, and People teams is essential.

Define and execute a global marketing vision that drives at least 25 % of pipeline and revenue.
Build and scale a multi‑channel demand engine (digital, field, partner, content, ABM) with measurable ROI.
Partner with Sales, Product, and C‑suite to create data‑informed GTM strategies and accelerate deal cycles by 10 %.
Implement AI‑driven targeting, personalization, and GenAI‑powered website automation to improve speed‑to‑lead and CAC efficiency.
Oversee end‑to‑end lead generation, modern attribution models, predictive analytics, and performance frameworks.
Elevate brand story, refine product messaging, and launch content programs focused on top use cases and segments.
Lead, inspire, and develop a diverse global marketing team while ensuring budget stewardship and operational excellence.
Establish strong cross‑functional rhythms with Sales, Customer Success, Product, Finance, and People teams.
Deliver first‑year outcomes: 10 % faster deal cycles, 25 % pipeline/revenue contribution, improved funnel quality, and heightened global brand visibility.

Requirements

15+ years

b2b saas

genai

analytics

product marketing

c‑suite

The ideal candidate brings 15 + years of progressive B2B SaaS marketing leadership, proven ability to build multi‑channel demand engines, and a track record of delivering pipeline and revenue impact. Expertise in GenAI, advanced analytics, product marketing, and category creation is required, along with experience collaborating with C‑suite executives and scaling high‑performing global teams. Background in energy, analytics, or simulation software is a plus.

Success in the first year is defined by a 10 % reduction in deal cycle times, delivery of at least 25 % of total pipeline and revenue influence, implementation of AI‑driven website automation, improved funnel quality and predictability, disciplined CAC control, stronger global brand visibility, and a scaled, data‑driven marketing organization with robust forecasting and cross‑functional rhythms.