Senior Manager , Marketing Engagement Programs

Description

• Track, analyze, and report on the effectiveness of all program initiatives with partnership across the organization to provide meaningful input in marketing operations planning and reporting (monthly, quarterly and annual).
• Performance reporting with continuous improvement: Establish and/or validate baselines for critical metrics.
• Maintaining visible overarching program: Proactively build and maintain a comprehensive living calendar of all events, indexed by purpose and audience.
• Leading marketing engagement programs team: Guide and support customer and advocacy; and event (tradeshow, owned, hosted and user) marketing with management of two seasoned professionals.
• Extend value of all events with hosted surround additions, maintaining experiential integrity and healthy return on investment.
• Building and growing customer marketing functions and creating always on engagement, referral, retention and expansion.
• Leading strategic programs: Building and optimizing integrated marketing engagement initiatives, especially for events and customer marketing.
• Analyzing and improving: Interpreting data, reporting on program effectiveness, and driving continuous improvement.
• Fostering positivity: Building trust, enthusiasm, and a collaborative team culture.
• Support management of speaker program, integrating with content and communications strategy, and working to cross-pollinate and repurpose content to drive efficient internal and external education and engagement.
• Lifecycle messaging and content development: Collaborate with content and creative, product marketing, customer success and technical experts to develop compelling messaging, value propositions, and resources that resonate with across the customer lifecycle to highlight benefits, features and solutions to improve their operations.
• Reimagine customer and user events, to include in-person and virtual high value connectivity, product education, feedback and insights collection.
• Manage program budget with diligence and efficiency, forecasting and reconciling costs associated with events.
• Collaborating and solving challenges: Collaborate closely with leaders from content, creative and brand strategy and communications for approach and messaging alignment
• Collaborating across teams: Creating compelling, customer-first messaging and experiences through strong cross-functional partnerships.
• Collaboration and alignment: Work closely with teams across the organization to ensure cohesive branding and communications across the customer experience lifecycle and align on retention and expansion goals
• Work across marketing to create and promote compelling event packages that drive attendance, retention and increase value for the attendees and organization.
• Managing engagement programs: Refine, structure and continuously improve event and customer marketing engagement programs designed for sustained awareness, engagement and enhanced audience experience.
• Support data-led selection, execution, and evaluation of trade shows, road shows, and other similar events.
• Use data-driven insights to proactively identify areas for improvement and implement optimization strategies to maximize return on investment.
• Develop customer marketing function and help streamline and grow advocacy program
• Integrate with marketing: Coordinate across all marketing functions to provide comprehensive results-oriented and customer experience-first guidance and contributions to awareness, education, demand, retention, expansion and referral plans and measures.
• Strategic inclusion of events as a channel: Collaborate across the organization, particularly with marketing, revenue (sales and customer success) and product, to ensure appropriate programmatic support and promotion for events.
• Leading and driving successful documented and repeatable programs: Drive events (tradeshows, hosted, owned and user audiences; in person, hybrid and virtual); customer marketing, advocacy and/or community support with ongoing improvement.

Requirements

• Ability to work independently and collaboratively in a remote team environment.
• Exceptional communication and presentation skills, with the ability to articulate complex marketing strategies and performance results clearly and concisely to diverse audiences, including senior executives.
• Communicating with clarity: Articulating complex strategies and results to diverse audiences.
• Excellent analytical skills with the ability to interpret complex data, derive actionable insights, and drive continuous improvement.
• 7+ years of progressive experience in marketing and/or communications, with an emphasis on corporate events, customer marketing and user engagement
• Bias toward informed action and strong initiative to own the identification and implementation of channel improvement strategies.
• Proven ability to create and edit content to ensure a conveying a compelling customer-first value proposition with clarity and adherence to brand/messaging/tone and style guidelines
• Exceptional written communication skills, with a keen eye for detail, grammar and style.
• Proven experience in developing, executing, and optimizing corporate events and audience engagement programs.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• 2+ years of leadership of a team/project team managerial capacity that includes support for professional growth and development of others.
• Demonstrating adaptability: Navigating change and ambiguity with resilience and resourcefulness.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance