Staff Engineer - Data & Marketing Technology at Via in New York, NY | USD150,000-200,000 | Kablio

Role

Description

data strategy

tech stack

crm management

tool development

ai experiments

reporting

Contributing to the foundational data strategy for marketing, ensuring data from disparate systems is structured, harmonized, and governed to create a single source of truth.
Promote best practices in the use of our technology stack. Evaluate suitable technology partners. Champion collaborative, hands-on upskilling.
Serve as the tech owner for Via’s CRM (HubSpot) and collaborate with internal specialists to oversee all aspects including: Ridewithvia.com development with component-based scalable system and account-based marketing (ABM) personalization, implement SEO and GEO strategies. Landing pages: Maintain an component-based scalable system to enable self-service for the wider team. Email templates and automations. Platform automation integrations, and secure provisioning.
Build internal tools and enable the team to do so: Stay ahead of emerging tech and foster a culture of experimentation, especially with AI.
Facilitate AI experiments based on accurate data, that eventually make a difference at scale.
Manage and optimize our integrated set of tools, including: B2B platforms: HubSpot, Salesforce (we do have a salesforce owner - this role will be collaborative). B2C comms: Braze. Analytics: Google Analytics, Google Data Studio. Other tools: Zapier, Google Tag Manager, Weglot (translation), OneTrust (compliance), AppsFlyer, Zoom (webinar).
Enable accurate end-to-end measurement and reporting.

Requirements

hubspot

salesforce

javascript

react

sql

etl

Experience in tech, start ups or fast-paced in-house environments is welcome.
AI: You include generative tools in your workflow, and try prototypes with the ongoing stream of new tech landing on the market.
Hands-on experience in architecting and managing a complex MarTech stack (HubSpot and HubL, Salesforce, and Braze experience welcomed).
Comfortable working with ambiguity, juggling multiple priorities, and adapting on the fly.
Team player: Collaborative. Ability to work with other engineers and other disciplines across the organization: Design team, wider marketing department, commercial team, exec team, product team. Ability to understand other people’s goals & constraints.
Growth mindset: Take feedback onboard and proactively push beyond your comfort zone to progress.
Communication: Ability to present to a non-technical audience and advocate for excellence. Strong emotional intelligence and sound judgment.
Highly organized and detail-oriented: nothing slips through the cracks on your watch.
Web dev experience (JavaScript, React, HTML, CSS)
Experience with GA4, Segment, SQL, Looker/Tableau, or similar tools is welcome.
Strong understanding of data engineering concepts: ETL/ELT, data warehouses, identity resolution, event tracking, attribution.

Benefits

We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
Salary Range: $150,000 - $200,000 per year

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded in 2012 as a ridesharing app with algorithm-driven route optimization.
Transitioned from consumer services to a B2B TransitTech provider for public and private transit systems.
Enables microtransit, paratransit, school and employee shuttles, and non-emergency medical transport.
Technology is used across five continents, demonstrating scalability and adaptability to diverse mobility needs.
Known for transforming traditional fixed-route systems into dynamic, demand-responsive transit networks.

Culture + Values

They are driven by a shared purpose: to improve transportation by using technology to make it more accessible, efficient, and sustainable.
They foster an environment that celebrates curiosity, experimentation, and personal growth.
They believe in being clear and transparent, taking ownership, and following through.
They are relentless in their pursuit of excellence, never settling for ‘good enough.’
They work collaboratively, with a mindset of humility and a belief that they’re better together.

Environment + Sustainability

Reduces carbon emissions for cities by using data-driven demand response in transit systems.
Partnerships focus on reducing vehicle miles traveled (VMT) to lower emissions.
Electric vehicle (EV) initiatives are part of their strategy to reduce their fleet’s carbon footprint and improve sustainability.

Inclusion & Diversity

Committed to building an inclusive culture where every individual feels respected, valued, and supported.

Articles

Via Arlington case study

Via for Health and Non‑Emergency Medical Transportation

Via Strategies (consulting practice)

Role

Description

data strategy

tech stack

crm management

tool development

ai experiments

reporting

Contributing to the foundational data strategy for marketing, ensuring data from disparate systems is structured, harmonized, and governed to create a single source of truth.
Promote best practices in the use of our technology stack. Evaluate suitable technology partners. Champion collaborative, hands-on upskilling.
Serve as the tech owner for Via’s CRM (HubSpot) and collaborate with internal specialists to oversee all aspects including: Ridewithvia.com development with component-based scalable system and account-based marketing (ABM) personalization, implement SEO and GEO strategies. Landing pages: Maintain an component-based scalable system to enable self-service for the wider team. Email templates and automations. Platform automation integrations, and secure provisioning.
Build internal tools and enable the team to do so: Stay ahead of emerging tech and foster a culture of experimentation, especially with AI.
Facilitate AI experiments based on accurate data, that eventually make a difference at scale.
Manage and optimize our integrated set of tools, including: B2B platforms: HubSpot, Salesforce (we do have a salesforce owner - this role will be collaborative). B2C comms: Braze. Analytics: Google Analytics, Google Data Studio. Other tools: Zapier, Google Tag Manager, Weglot (translation), OneTrust (compliance), AppsFlyer, Zoom (webinar).
Enable accurate end-to-end measurement and reporting.

Requirements

hubspot

salesforce

javascript

react

sql

etl

Experience in tech, start ups or fast-paced in-house environments is welcome.
AI: You include generative tools in your workflow, and try prototypes with the ongoing stream of new tech landing on the market.
Hands-on experience in architecting and managing a complex MarTech stack (HubSpot and HubL, Salesforce, and Braze experience welcomed).
Comfortable working with ambiguity, juggling multiple priorities, and adapting on the fly.
Team player: Collaborative. Ability to work with other engineers and other disciplines across the organization: Design team, wider marketing department, commercial team, exec team, product team. Ability to understand other people’s goals & constraints.
Growth mindset: Take feedback onboard and proactively push beyond your comfort zone to progress.
Communication: Ability to present to a non-technical audience and advocate for excellence. Strong emotional intelligence and sound judgment.
Highly organized and detail-oriented: nothing slips through the cracks on your watch.
Web dev experience (JavaScript, React, HTML, CSS)
Experience with GA4, Segment, SQL, Looker/Tableau, or similar tools is welcome.
Strong understanding of data engineering concepts: ETL/ELT, data warehouses, identity resolution, event tracking, attribution.

Benefits

We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
Salary Range: $150,000 - $200,000 per year

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Staff Engineer - Data & Marketing Technology

Via

Staff Engineer - Data & Marketing Technology

Via

Description

data strategy

tech stack

crm management

tool development

ai experiments

reporting

Requirements

hubspot

salesforce

javascript

react

sql

etl

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance

Overview

Culture + Values

Environment + Sustainability

Inclusion & Diversity

Articles

Description

data strategy

tech stack

crm management

tool development

ai experiments

reporting

Requirements

hubspot

salesforce

javascript

react

sql

etl

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance

Overview

Culture + Values

Environment + Sustainability

Inclusion & Diversity

Articles

700+ Partners

Global Clients

Operates with over 700 partners worldwide, including municipalities, schools, and healthcare providers.

$1B+ Funding

Capital Raised

Backed by over $1 billion in funding to support growth and innovation in TransitTech.

$3.5B Valuation

Market Value

Recently valued at $3.5 billion, establishing leadership in the transit technology sector.

By 2040

Net Zero Goal

The company aims to achieve net-zero carbon emissions by 2040, demonstrating a strong commitment to sustainability and climate action.

40% Leadership

Female Representation in Leadership

40% of the leadership team is made up of women, reflecting significant strides in gender diversity.

30% Tech Roles

Gender Diversity in Engineering and Product Teams

Women represent 30% of the workforce in engineering and product teams, showcasing progress in gender diversity within technical roles.