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Market Analyst
Bekaert
Drive data-informed marketing strategies by analyzing market trends, consumer behavior, and campaign performance.
23d ago
Experienced (8-12 years), Expert & Leadership (13+ years), Intermediate (4-7 years)
Full Time
Marietta, GA
Hybrid
Company Size
21,000 Employees
Service Specialisms
Steel Wire Solutions
Coating Services
Innovation and Technology
Materials Science
Engineering Services
Sector Specialisms
Energy
Utilities
Oil drilling installations (offshore)
Electrolysis industry
Power transmission & distribution
Natural hazard protection
Sustainable crop protection
Medical spring wires
Role
What you would be doing
dashboard development
tool research
ai/ml optimization
cross-functional collaboration
market research
brand management
- Develop and maintain dashboards, reports, and visualizations using Power BI, Tableau, or similar platforms to communicate insights effectively to stakeholders.
- Stay updated on industry trends, tools, and best practices in marketing analytics, including advancements in AI, data visualization platforms (e.g., Power BI, Tableau), and marketing automation software. Provide insight and recommendations to the team.
- Identify opportunities to improve marketing efficiency and effectiveness through data-driven recommendations, utilizing machine learning models or AI analytics tools to optimize campaign performance and targeting.
- Collaborate with cross-functional teams (e.g., sales, product, supply chain) to align marketing initiatives with business goals, integrating data from digital marketing platforms (e.g., Google Ads, Meta Ads) and AI-enhanced marketing automation tools.
- Conduct market research to identify trends, customer preferences, and competitive landscape, leveraging AI-powered tools (e.g., predictive analytics or sentiment analysis platforms) and traditional market research methodologies to inform marketing strategies.
- Collect, analyze, and interpret marketing data from various sources, including customer databases, using advanced analytics tools such as Power BI, Google Analytics, and AI-driven analytics platforms to derive actionable insights.
- Provide portfolio and value solutions product sales support, utilizing CRM systems (e.g., Salesforce or Microsoft Dynamics) and AI-based forecasting tools to optimize sales strategies and customer engagement.
- Review and analyze data from legislative software that impacts our business.
- Apply understanding of brand management and content marketing analytics, using tools like Google Analytics, Power BI, and AI-driven content optimization platforms to measure and enhance brand performance.
What you bring
power bi
google analytics
excel
communication
problem solving
market research
- Certifications in Analytics, Data Science, or related fields (e.g., Power BI certification, Google Analytics certification, or AI for Marketing courses) are a plus.
- 3-5 years of experience in marketing analytics, data analysis, or a related role.
- Strong knowledge of Excel or other software for data manipulation and analysis.
- Strong communication and presentation skills.
- Proficiency in analytics tools such as Google Analytics, Tableau, Power BI, or similar platforms.
- Experience with digital marketing platforms (e.g., Google Ads, Meta Ads, CRM systems like Microsoft or Salesforce).
- Excellent analytical and problem-solving skills with keen attention to detail.
- Familiarity with market research methodologies and consumer behavior analysis.
- Certifications in Analytics, Data Science, or related fields are a plus.
- Ability to translate complex data into clear, actionable insights for non-technical stakeholders.
- Ability to work independently and collaboratively in a fast-paced environment.
- Bachelor’s degree in Business, Statistics, Data Science, or a related field.
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearance- potential background checks related to legislative software impacting the business
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Company
Overview
Founded in 1880
Year of establishment
The company was established in Belgium, marking the start of its journey in steel-wire technologies.
2015 Acquisition
Business acquisition year
Bekaert acquired Pirelli’s steel-cord business, significantly enhancing its tire-reinforcement capabilities.
€4 billion sales
Annual global sales
The company achieves approximately €4 billion in global sales annually, reflecting its market presence and success.
- Pioneered steel-wire technologies and expanded globally through early plants in Europe, the Americas, and Asia.
- Leads in steel-cord for tires and steel-fiber concrete reinforcement, embedding its wire in vehicles, buildings, tunnels, and infrastructure.
- Product range spans rubber reinforcement, steel-wire solutions, specialty fibres, and offshore ropes, applied in diverse sectors from automotive to energy.
- Recent projects include protective cable armouring for offshore wind farms and porous layers for electrolysis systems—bridging mobility and clean energy.
- Ongoing investments in Brazil, North America, and digital rope-monitoring technology.
- Bekaert Venturing supports early-stage materials startups, combining corporate strength with startup agility in wire and fibre innovation.
- Customer First
- Collaboration
- Innovation
- Sustainability
- Integrity
- Safety
2050
Net Zero Emissions Goal
Aiming to achieve net zero greenhouse gas emissions by the year 2050.
25% reduction
CO2 Emissions Intensity
Targeting a 25% reduction in carbon dioxide emissions intensity by 2025, relative to 2018 levels.
- Investing in energy efficiency and renewable energy solutions
- Circular economy approach: recycling of steel and other materials
- Sustainable product development with a focus on reducing environmental impact
20% Female Workforce
Gender Representation
The company's global workforce is composed of 20% female employees, reflecting ongoing efforts to enhance gender diversity.
- Focus on gender equality with clear targets to increase female representation.
- Global gender balance initiatives and leadership development programs.
- Equal pay for equal work across all regions.
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