Sr. Product Marketing Manager, Data Solutions
Mri Software
Lead product marketing for data solutions, creating messaging, launches, and enablement.
1 days ago ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Atlanta, GA
Hybrid
Company Size
3,000 Employees
Service Specialisms
Property Management
Real Estate Accounting
Investment Management
Lease Administration
Budgeting & Forecasting
Facility Management
Reporting & Analytics
Compliance Management
Sector Specialisms
Real Estate
Property Management
Asset Management
Lease Management
Property Accounting
Commercial Real Estate
Residential Real Estate
Community Living
Role
What you would be doing
content strategy
product positioning
sales enablement
product launches
market intelligence
demand generation
- Digital Content: develop and maintain data content and strategy for global websites, working with data team and other Marketing team members to optimize for search and advocacy.
- Champion product adoption: work cross-functionally with Product teams and Solution Leaders, Sales, Sales Enablement, and Marketing to ensure we're effectively positioning, pitching, and closing deals that include your solutions.
- Support thought leadership: leverage your research and knowledge to create compelling assets that support our vision in the market. Position MRI as a thought leader in data-driven real estate strategy, contributing content on benchmarking, analytics maturity, and AI-powered decision support.
- Demand generation & content creation: provide input into demand generation and campaign planning for your segment. Help shape campaigns and initiatives that showcase MRI as the leader in connected real estate data, highlighting use cases such as market benchmarking, financial risk analysis, and portfolio optimization. Advise on thought leadership content to support campaigns, including market insights, white papers, eBooks, blogs, webinars and more.
- Lead internal and external enablement: create content for and lead internal training on new products and features, client-facing webinars and meetings, breakout sessions at our annual user conference, Ascend, and run point on cross-functional meetings and collaboration to support all efforts.
- Market intelligence: develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment. Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them! Share relevant information with Product Management, Sales and other Marketing team members.
- Sales Enablement: communicate the value proposition of the products in your segment to GTM teams and develop sales tools that support the selling process of your products. This includes externally facing content such as PowerPoint presentations, brochures and data sheets, as well as internally facing content such as competitor cheat sheets and other training materials.
- Product launches: serve as the Marketing lead for all new product launches, upgrades and releases in your segment. Working closely with the data team for go-to-market planning for new data-driven offerings and partnerships, ensuring alignment with platform-wide launches.
- Product positioning and messaging: develop and maintain differentiated positioning and messaging for your solutions. Understand and document key business and technical benefits for buyers.
What you bring
salesforce
powerbi
product marketing
b2b saas
analytics
communication
- Experience in Salesforce, Pardot, Seismic, Klue, and PowerBI preferred
- 5 years’ minimum experience in a Product Marketing role
- Ability to translate complex data/analytics concepts into client value stories.
- Experience leading go-to-market initiatives and informing demand strategies
- Experience with data products, analytics platforms, or benchmarking solutions.
- Marketing or Product experience in a B2B SaaS environment required
- Strong written and verbal communications skills strongly preferred
- Experience in PropTech or real estate is a plus
- Strong technical acumen with a knack for storytelling
- Experience marketing software platforms strongly preferred
- Experience delivering sales training and webinars
- Experience working closely with product management teams throughout the product development process
- Further your professional development and growth with our generous Tuition Reimbursement offerings
- Enjoy the flexibility of working from anywhere in the world for two weeks out of the year
- Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
- Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
- Invest in our competitive 401k plan and help set you up for your future
- Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 16 hours of ‘Flexi’ time a year
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Interview process
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Visa Sponsorship- no visa sponsorship; must already be authorized to work in the u.s.
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Company
Overview
1971
Year Founded
MRI Software was established in 1971 and has grown to become a global leader in real estate technology.
- Headquartered in Cleveland, Ohio, the company offers innovative software solutions tailored to real estate and investment management.
- MRI's platform allows organizations to make smarter decisions, streamline operations, and improve tenant and investor relations.
- The company serves a diverse range of industries, from residential to commercial real estate, empowering businesses to maximize value.
- MRI's expertise spans property management, investment management, and financial reporting, addressing every aspect of real estate operations.
- It continues to grow through acquisitions, expanding its product offerings and reinforcing its position as an industry leader.
- A standout feature of MRI Software is its ability to provide flexible, customizable solutions, ensuring that every client receives a tailored experience.
- With a global presence, MRI has cemented its role as a key player in transforming how real estate is managed and invested in.
- Be nice. Do good. Act with integrity.
- Get it done. Move smart. Make it happen. Take responsibility.
- Strive to amaze. Astound clients. Delight partners. Wow everyone.
- Be fearless. Aim high. Be bold. Innovate without limits.
- Enjoy the ride. Have fun. Embrace change. Celebrate wins.
$630,000 saved
Energy Solution Impact
Clients using the energy solution achieved significant savings and reduced their environmental footprint across 12 sites.
22 million kW reduction
Energy Efficiency Achievement
The solution helped clients reduce energy consumption across 12 sites, contributing to sustainability goals.
- Facilitate journey to Net Zero or Carbon Neutrality via comprehensive carbon reporting and automated GHG tracking.
- Provide tools to track electricity, renewable energy, gas usage, and employee mileage across the entire organization.
- Deliver highly accurate calculation tools to manage science-based targets, track performance, and capture organizational baseline.
- Offer dashboards and analytics to identify energy-saving opportunities and verify savings per IPMVP standards.
- Enable sustainability accounting, opportunity identification, and actionable change in one integrated platform.
May 23, 2023
CEO Pledge Date
CEO signed the CEO Action for Diversity & Inclusion pledge to foster a workplace that values diverse perspectives.
ERG Established
Women and Allies ERG
The Women and Allies Employee Resource Group (ERG) was established prior to May 2023 to support gender diversity initiatives.
May 2023
LGBTQIA+ ERG Launched
The PRISM LGBTQIA+ Employee Resource Group was launched in May 2023 to promote inclusion for LGBTQIA+ employees.
Four Pillars
DEI Strategy
The company's diversity, equity, and inclusion strategy is built on four pillars: People, Culture, Community, and Marketplace.
- Formed partnerships with Coding Black Females, AnitaB.org, WITI, INROADS, and Steel City Codes to support underserved and underrepresented groups.
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