Key Account Manager - E Commerce at Bajaj Electricals Ltd in Bengaluru, Karnataka, India | Kablio

Role

Description

market analysis

product pricing

vendor management

e‑commerce

sales strategy

marketing planning

To manage set of e-commerce partners/ portals/ marketplace and achieve sales, collection & contribution targets.

Monitor, analyses, and evaluate market trends, consumer behavior and competitor activity to identify market opportunities
Monitoring channel sales and marketing activities
Identify potential market for product penetration & introducing new models, overseeing product development and design, setting prices, launching new products and monitoring sales performance.
Implementing strategies for acquiring business through E-Commerce portals/market place. Maintain & achieve targeted bottom line for BU & increase profitability.
Finalize the price of new products and review that of the existing ones as per the budget periodically.
Identify & appoint new vendors and develop more business from the existing ones.
implementing effective strategies to maximize sales and accomplishment of target.
adjust marketing strategy and plan to meet changing markets and competitive conditions.
Developing marketing plans & designs to launch new products & to assure achievement of agreed volume, market share and profit objectives.
Identification and segregation of potential market segments, tapping of potential accounts, analyzing their requirements and execute the marketing plan.
Create, develop and implement the strategies, to meet the needs of the new business plans and enhance the revenue generation.
Defining the marketing strategy for product, pricing & positioning it and executing the plan for online marketplace. Exploring potential business avenues and achieving increased business growth and initiating market development efforts.
To manage the entire product line life cycle from strategic planning to tactical activities and deliver all marketing activity within the agreed budget.
Managing sales & marketing operations, implementing sales promotional activities as a part of brand building and market development effort.

Requirements

8-12 years

digital marketing

e‑commerce

mba

pgdm

consumer durables

WORK EXPERIENCE

8 - 12 years of experience in Consumer Durables/ FMCG/ IT/ Telecom industry with exposure to E- Commerce/ Online/ Modern Trade business.

Industry Preference from Appliances, Consumer Durable, Telecom, IT, E-Commerce. Should have work in Digital Marketing.

Graduation (any) or MBA/ PGDM (any) 2-year full time from an Institution of repute.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

People also searched

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Company

Overview

1938

Year of Establishment

The company has a rich history of innovation and excellence in manufacturing and high-quality standards.

The company offers a diverse range of products, including lighting solutions, consumer durables, and power systems.
Bajaj Electricals has made a significant impact across industries such as energy, infrastructure, and residential sectors.
The company is known for its excellence in manufacturing and high-quality standards.
Bajaj Electricals has successfully completed numerous high-profile projects, providing solutions to commercial, residential, and industrial sectors.
Bajaj Electricals is recognized for its contributions to renewable energy, offering solar power solutions and other green technologies.

Culture + Values

Integrity: Having complete integrity alignment in what we feel, what we speak and what we do, thereby demonstrating honesty and having strong moral principles.
Team Work: Believing in 'One for all and all for One' thereby working together to exceed our expectations in achieving organisational objectives.
Empowerment: Creating conditions and enabling people to take responsibility for enhanced contribution towards personal and organisational objectives.
Customer Delight: Proactively anticipating internal and external customer needs and relentlessly working towards exceeding their expectations.
Innovation: To continuously explore, develop, create and implement new technology, processes, ideas and products.
Trust: Having firm belief in the reliability, truth and ability of all associates and company processes.

Environment + Sustainability

4,938 KWP installed

Renewable Energy Capacity

Installed 2,138 KWP solar and 2,800 KWP wind during FY 2023.

2% GHG Emission Reduction Target

Emission Reduction Goal

Targeting a 2% reduction in Scope 1 and Scope 2 GHG emissions by FY 2025.

99% Waste Diverted

Waste Management Achievement

Diverted over 99% of waste from landfills across four manufacturing plants in FY 2023.

50% Energy Savings

Efficiency Improvement

Adopted Variable Frequency Drives in motor systems, enabling up to 50% energy savings.

Achieved Zero Liquid Discharge at Chakan unit; implemented rainwater harvesting, drip irrigation, and leak repairs.
Installed rooftop solar at Chakan, Nirlep, and Ranjangaon units.
Conducted tree plantation and municipal waste cleanup under ‘Green India’ and ‘Clean India’ initiatives in remote regions.
Collaborated with CPCB-registered agencies to meet Extended Producer Responsibility targets for e-waste, battery, and plastic waste.

Inclusion & Diversity

8% to 20%

Women Workforce Representation

Aims to increase the proportion of women in the workforce from approximately 8% to 20% over the next 7–8 years through targeted initiatives.

24 Months

Return-to-Work Programme

Offers a return-to-work programme for women with flexible working arrangements, mentoring, and skill training, with eligibility after a career break of up to 24 months.

17 to 7

Hierarchical Structure Simplification

Reduced the organisation's hierarchical structure from 17 layers to 7 bands across the organisation and from 14 to 10 bands on the shop floor.

Women-specific R&D, manufacturing, and supply-chain roles are emphasized to foster an inclusive environment.
A Diversity Council was created to increase representation of underrepresented groups, with a focus on women.
Digital learning, leadership development, and cultural change champions support inclusion across functions.
Organisational culture shift includes removing hierarchical norms, such as addressing employees by name.

Articles

Engineering & Projects

Careers

Investor Relations

Role

Description

market analysis

product pricing

vendor management

e‑commerce

sales strategy

marketing planning

To manage set of e-commerce partners/ portals/ marketplace and achieve sales, collection & contribution targets.

Monitor, analyses, and evaluate market trends, consumer behavior and competitor activity to identify market opportunities
Monitoring channel sales and marketing activities
Identify potential market for product penetration & introducing new models, overseeing product development and design, setting prices, launching new products and monitoring sales performance.
Implementing strategies for acquiring business through E-Commerce portals/market place. Maintain & achieve targeted bottom line for BU & increase profitability.
Finalize the price of new products and review that of the existing ones as per the budget periodically.
Identify & appoint new vendors and develop more business from the existing ones.
implementing effective strategies to maximize sales and accomplishment of target.
adjust marketing strategy and plan to meet changing markets and competitive conditions.
Developing marketing plans & designs to launch new products & to assure achievement of agreed volume, market share and profit objectives.
Identification and segregation of potential market segments, tapping of potential accounts, analyzing their requirements and execute the marketing plan.
Create, develop and implement the strategies, to meet the needs of the new business plans and enhance the revenue generation.
Defining the marketing strategy for product, pricing & positioning it and executing the plan for online marketplace. Exploring potential business avenues and achieving increased business growth and initiating market development efforts.
To manage the entire product line life cycle from strategic planning to tactical activities and deliver all marketing activity within the agreed budget.
Managing sales & marketing operations, implementing sales promotional activities as a part of brand building and market development effort.

Requirements

8-12 years

digital marketing

e‑commerce

mba

pgdm

consumer durables

WORK EXPERIENCE

8 - 12 years of experience in Consumer Durables/ FMCG/ IT/ Telecom industry with exposure to E- Commerce/ Online/ Modern Trade business.

Industry Preference from Appliances, Consumer Durable, Telecom, IT, E-Commerce. Should have work in Digital Marketing.

Graduation (any) or MBA/ PGDM (any) 2-year full time from an Institution of repute.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

People also searched

Company

Overview

1938

Year of Establishment

The company has a rich history of innovation and excellence in manufacturing and high-quality standards.

The company offers a diverse range of products, including lighting solutions, consumer durables, and power systems.
Bajaj Electricals has made a significant impact across industries such as energy, infrastructure, and residential sectors.
The company is known for its excellence in manufacturing and high-quality standards.
Bajaj Electricals has successfully completed numerous high-profile projects, providing solutions to commercial, residential, and industrial sectors.
Bajaj Electricals is recognized for its contributions to renewable energy, offering solar power solutions and other green technologies.

Culture + Values

Integrity: Having complete integrity alignment in what we feel, what we speak and what we do, thereby demonstrating honesty and having strong moral principles.
Team Work: Believing in 'One for all and all for One' thereby working together to exceed our expectations in achieving organisational objectives.
Empowerment: Creating conditions and enabling people to take responsibility for enhanced contribution towards personal and organisational objectives.
Customer Delight: Proactively anticipating internal and external customer needs and relentlessly working towards exceeding their expectations.
Innovation: To continuously explore, develop, create and implement new technology, processes, ideas and products.
Trust: Having firm belief in the reliability, truth and ability of all associates and company processes.

Environment + Sustainability

4,938 KWP installed

Renewable Energy Capacity

Installed 2,138 KWP solar and 2,800 KWP wind during FY 2023.

2% GHG Emission Reduction Target

Emission Reduction Goal

Targeting a 2% reduction in Scope 1 and Scope 2 GHG emissions by FY 2025.

99% Waste Diverted

Waste Management Achievement

Diverted over 99% of waste from landfills across four manufacturing plants in FY 2023.

50% Energy Savings

Efficiency Improvement

Adopted Variable Frequency Drives in motor systems, enabling up to 50% energy savings.

Achieved Zero Liquid Discharge at Chakan unit; implemented rainwater harvesting, drip irrigation, and leak repairs.
Installed rooftop solar at Chakan, Nirlep, and Ranjangaon units.
Conducted tree plantation and municipal waste cleanup under ‘Green India’ and ‘Clean India’ initiatives in remote regions.
Collaborated with CPCB-registered agencies to meet Extended Producer Responsibility targets for e-waste, battery, and plastic waste.

Inclusion & Diversity

8% to 20%

Women Workforce Representation

Aims to increase the proportion of women in the workforce from approximately 8% to 20% over the next 7–8 years through targeted initiatives.

24 Months

Return-to-Work Programme

Offers a return-to-work programme for women with flexible working arrangements, mentoring, and skill training, with eligibility after a career break of up to 24 months.

17 to 7

Hierarchical Structure Simplification

Reduced the organisation's hierarchical structure from 17 layers to 7 bands across the organisation and from 14 to 10 bands on the shop floor.

Women-specific R&D, manufacturing, and supply-chain roles are emphasized to foster an inclusive environment.
A Diversity Council was created to increase representation of underrepresented groups, with a focus on women.
Digital learning, leadership development, and cultural change champions support inclusion across functions.
Organisational culture shift includes removing hierarchical norms, such as addressing employees by name.

Articles

Engineering & Projects

Careers

Investor Relations