Vice President, Product Marketing (AECO)

Description

• Champion an audience-centric, insight-driven approach that connects marketing investment to measurable outcomes
• Communicate progress, insights, and impact effectively to executive stakeholders
• Define and execute targeted audience strategies for key AECO segments including architects, engineers, builders, and owners/operators
• Develop compelling messaging and positioning for Autodesk’s AECO portfolio to drive awareness, adoption, and growth
• Engage directly with customers, influencers, and associations to strengthen Autodesk’s reputation and ecosystem relationships
• Oversee creation of technical content—white papers, case studies, webinars, and blogs—that demonstrates Autodesk’s depth and credibility
• Equip global sales and channel teams with tools, content, and insights to convert demand and accelerate deals
• Partner with regional and global teams to ensure alignment and impact in every market
• Build strong partnerships with senior leaders across Product, Sales, Industry Strategy, and Corporate Functions to drive shared success
• Ensure all materials are technically accurate, customer-relevant, and aligned with Autodesk’s overall product strategy
• Shape Autodesk’s AECO narrative, elevating the company’s leadership position across design, build, and operate
• Collaborate with sales and sales enablement leadership to refine go-to-market approaches and ensure seamless alignment across the customer journey
• Lead the end-to-end marketing strategy for Autodesk’s AECO business, aligning closely with company priorities and revenue goals
• Monitor campaign performance and optimize continuously for ROI and efficiency
• Build, mentor, and inspire a high-performing global team that delivers excellence and innovation
• Build long-term engagement and loyalty through community, advocacy, and education initiatives
• Stay ahead of AECO industry trends, challenges, and emerging opportunities to guide strategy and messaging
• Develop knowledge transfer programs and assets that clearly articulate Autodesk’s differentiated value
• Advocate for AECO marketing priorities across the enterprise and secure alignment and resources to achieve goals
• Design and execute integrated marketing campaigns across digital, social, events, media, and partner channels
• Partner with Product Management and Engineering to translate technical innovation into customer value and market advantage
• Use data and market insights to inform segmentation, targeting, and personalized content delivery

Requirements

• Experience in category creation or transformation marketing
• Experience leading large global teams across multiple marketing disciplines
• Own pipeline generation and new logo acquisition targets for emerging businesses, including Construction and Water
• Understanding of AECO markets, including key trends, technologies, and customer challenges
• Track record of fostering high-performance cultures grounded in trust, accountability, and innovation
• Strong analytical skills with the ability to balance data-driven decision-making and creative storytelling
• Exceptional executive presence, communication, and collaboration skills
• Proven record of developing and executing marketing strategies that deliver measurable revenue growth and ROI
• MBA or advanced degree in business, marketing, or related field
• 15+ years of experience in B2B marketing, with significant exposure to SaaS or cloud-based businesses
• Background in driving cross-industry go-to-market motions within large, matrixed organizations

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance