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Senior Demand Generation Manager
Clearstory
Lead demand generation initiatives to drive pipeline and convert general contractors and subcontractors into customers.
22d ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Walnut Creek, CA
Hybrid
Company Size
58 Employees
Service Specialisms
Change Order Management
Digital Time & Material Tags
Integrations
Collaborative Workflows
Financial Forecasting
Project Collaboration
Construction Technology
Construction Software
Sector Specialisms
No specialisms available
Role
What you would be doing
abm plays
dashboard build
campaign planning
a/b testing
paid optimization
demand gen
- Build dashboards and report on campaign performance with clarity and regularity
- Partner with RevOps to maintain campaign hygiene and attribution integrity
- Own the full-funnel demand gen engine: digital, email, ABM, events, and campaigns
- Build and optimize lifecycle nurture programs for top-of-funnel and mid-funnel audiences based on buyer signals
- You will own the planning, execution, and optimization of integrated campaigns that create awareness, drive demand, and accelerate SQL conversion
- Continuously iterate campaigns through A/B testing and data-backed insights
- Influence lead scoring, routing, and lifecycle stage definitions in partnership with RevOps
- Develop and execute ABM plays for strategic enterprise accounts
- Collaborate with Sales to build and tailor outreach programs, landing pages, and nurture sequences
- Own and execute the campaign calendar and ensure cohesive execution across audience segments
- Test and optimize paid channels (LinkedIn, Google, retargeting) to maximize ROAS
- Align closely with Product Marketing to turn messaging and value props into compelling campaign narratives
What you bring
b2b saas
construction tech
ai tools
crm
pipeline
abm tools
- 5+ years of B2B SaaS demand generation experience, ideally in construction tech or vertical SaaS
- Proven track record owning pipeline and executing integrated campaigns that convert
- Experience marketing to field-facing buyers (construction, logistics, services)
- You've worked in PLG as well as sales-assisted motions
- Analytical thinker with strong funnel intuition—you can model impact and optimize to the number
- A power user of AI tools in your workflow—but you value clarity, insight, and story over sheer volume
- Excellent collaborator across Sales, Product Marketing, Content, and RevOps
- Ability to work with a new product category that has already found product market fit
- Comfortable with CRM (HubSpot), marketing automation, analytics dashboards, paid media platforms, and web tools—plus whatever's new and useful
- Experience in construction tech, field services, or skilled trades is a plus—but not required
- Hands-on experience managing paid digital programs and content-driven lead gen
- Comfortable in startup environments: you move fast, stay flexible, and thrive in ambiguity
- Familiarity with ABM tools and outbound intent platforms
- Competitive market-rate salary for a Series B company
- Subsidized healthcare, vision, and dental
- Hybrid work schedule - this role is 3 days a week in our office here in Walnut Creek and two flex days where you are welcome to come into the office or work from home
Information not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearance- might be conducted as part of the hiring process
Company
Overview
Processing $1B Change Orders
Monthly Transaction Volume
The platform processes $1 billion in change orders per month, demonstrating significant transaction volume and scalability.
$16M Series B
Recent Funding
Raised $16 million in Series B funding in June 2024, bringing total funding to $35 million.
Top 13 of ENR's Largest GCs
Client Portfolio
Serves the top 13 of ENR’s 25 largest general contractors, showcasing industry leadership and reach.
- Solves the 'Change Order Gap' in construction projects through real-time, transparent communication across contractors and owners.
- Integrates seamlessly with Procore, Sage, Autodesk, CMiC, Vista, HCSS, and Egnyte, embedding into existing tech stacks.
- Focuses on commercial construction projects involving general contractors, specialty contractors, and project owners.
- Distinctive features include cloud-based collaborative COR logs, digital T&M tags, and structured change templates.
- Be Curious
- Customer Obsession
- Keep It Simple
- Raise the bar
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