Leading industrial energy‑efficiency consultancy transforming global manufacturers’ energy use.
Ensure client-facing messaging reflects sector-specific challenges and pain points.
Coordinate with external partners (design, media, copywriting) to deliver high-quality campaign collateral.
Working closely with consultants, service line leaders, and external partners, you will align sales enablement with marketing outputs, ensuring EM3 is positioned as a trusted advisor in energy management, engineering and sustainability services.
Qualify inbound and outbound leads, scheduling discovery meetings for senior commercial and consulting staff.
Collaborate with senior leadership on market opportunity identification and go-to-market planning.
Support bid and proposal development with compelling, on-brand material.
Manage CRM systems (HubSpot, Salesforce, or equivalent): ensure clean lead data, track opportunities, and produce pipeline health reports.
Manage content for thought leadership initiatives including blogs, webinars, and industry events.
Translate client and project feedback into enhanced positioning, storytelling, and outreach initiatives.
Identify opportunities to strengthen client relationships, encourage repeat business, and drive referrals.
Maintain and adapt sales enablement assets including capability decks, case studies, landing pages, and one-pagers.
The Inside Sales & Marketing Manager will be instrumental in driving EM3’s commercial growth by building a qualified sales pipeline, executing targeted marketing campaigns, and amplifying our presence in key markets. This hybrid role bridges inside sales execution with integrated marketing strategy, ensuring that our message resonates with the right decision-makers across defined Ideal Customer Profiles (ICPs).
Monitor and analyse performance metrics, refining outreach approaches to maximize conversion against ICPs.
Execution & Ownership: Proactively drives initiatives from concept to delivery with accountability.
Oversee EM3’s digital presence—manage website content, LinkedIn updates, newsletters, and SEO/SEM activity.
Design and deliver structured outreach campaigns across email, LinkedIn, phone, and events to generate interest and engagement.
Partner with delivery teams to incorporate client feedback into improved service offerings and messaging.
Design and manage tools to measure customer satisfaction, including surveys and structured feedback loops.
Maintain consistent alignment across sales, marketing, and delivery teams to maximize campaign impact.
Implement and track Net Promoter Score (NPS) programs to assess loyalty and gather actionable insights.
Develop and execute B2B marketing campaigns aligned to business development priorities and sector opportunities.
Innovation & Agility: Adapts quickly to changing market dynamics and seizes emerging opportunities.
Background in consulting, engineering, sustainability, or professional services is highly desirable.
Exceptional communication, copywriting, and storytelling skills, with the ability to simplify complex technical concepts for executive audiences.
Proficiency in CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Mailchimp).
Self-starter with strong execution skills, commercial acumen, and the ability to thrive in a collaborative environment.
Commercial Acumen: Understands business drivers, revenue models, and value propositions.
Ability to balance strategic planning with hands-on execution.
4–6 years of progressive experience in B2B inside sales, marketing, or business development.
Communication Mastery: Articulates complex messages clearly, persuasively, and consistently across channels.
Analytical Thinking: Uses data and insights to guide decisions and optimise performance.
Familiarity with U.S. industrial markets.
Strong analytical and data-driven mindset, capable of measuring pipeline health, campaign ROI, and lead performance.
Experience with Account-Based Marketing (ABM) or demand generation strategies.
Customer Centric: Skilled at aligning solutions with client pain points and long-term goals.
Collaboration & Influence: Works effectively across functions and levels, building trust and alignment.
Bachelor’s Honours Degree in Business, Marketing, Engineering, or related field.
Competitive Salary & Benefits on offer for the successful candidate.