Head of Marketing

Description

Reporting to the CRO, you will be the most senior marketing leader, responsible for defining and executing the marketing strategy while collaborating with product, delivery, and go‑to‑market teams. The role demands commercial acumen, strategic clarity, and the ability to thrive in a scale‑up environment where impact matters more than activity.

The Head of Marketing will own positioning, messaging, product marketing, sales enablement, partner and event strategy, and the execution of high‑touch activities that support complex, high‑value sales cycles. You will maintain and improve digital foundations—including website, social, and content—ensuring consistency and quality while prioritising relationship‑driven growth. Initially you will operate as a solo senior marketer supported by agencies and freelancers, with a clear path to building an in‑house team as the business scales.

• Own and evolve the value proposition, positioning, and messaging for enterprise buyers in construction, data centre, and infrastructure environments.
• Translate complex technical capability into clear, credible, value‑led narratives for C‑suite, commercial, and operational stakeholders.
• Ensure messaging is consistently applied across sales conversations, proposals, events, content, website, and partner communications.
• Design and execute an ABM strategy focused on a defined set of high‑value enterprise accounts.
• Work closely with sales leadership to align on target accounts, buying committees, and deal priorities.
• Support deal progression through tailored messaging, content, events, and executive engagement.
• Act as a true commercial partner to sales across the full deal cycle.
• Create and maintain pitch decks, executive presentations, case studies, and proof points.
• Support live deals with bespoke materials, event involvement, and senior‑level engagement.
• Continuously refine approach based on sales and customer feedback.
• Own product marketing end‑to‑end, acting as the connective tissue between product, sales, and the market.
• Develop product narratives, use cases, and differentiation grounded in customer value and commercial outcomes.
• Enable sales with product‑led materials, competitive positioning, and sector‑specific value stories.
• Feed market, customer, and sales insight back into messaging, positioning, and roadmap discussions.
• Build and manage marketing relationships with strategic partners across the ecosystem.
• Co‑create joint value propositions, events, and go‑to‑market initiatives.
• Represent the business confidently in senior partner and industry settings.
• Own strategy and execution for high‑end industry events, roundtables, and hospitality.
• Prioritise senior audiences, curated guest lists, and meaningful engagement over scale.
• Ensure all events reinforce brand credibility, trust, and commercial relevance.
• Act as steward of brand consistency, tone, and experience across all touchpoints.
• Oversee website, LinkedIn presence, and thought leadership activity.
• Ensure digital channels primarily support credibility and clarity, not volume‑led lead generation.
• Lead as both architect and builder, particularly in the next 12 months as we refine and scale the model.
• Manage agencies, freelancers, and suppliers to deliver high‑quality work on time and on budget.
• Track and report on pipeline influence, account engagement, and revenue contribution.

Requirements

Success will be measured by clear, credible positioning, measurable pipeline influence, improved deal velocity, a repeatable ABM motion focused on high‑value accounts, and a recognised category narrative within the construction tech ecosystem. Primary metrics include pipeline influenced from target accounts, deal velocity, win rates, and partner‑sourced revenue, rather than top‑of‑funnel lead volume.

• Clear, credible positioning and messaging that sales, partners, and leadership consistently use.
• Measurable pipeline influence across defined target accounts.
• Improved deal velocity and win rates on enterprise opportunities.
• A repeatable, sales‑aligned ABM motion focused on high‑value accounts.
• A recognisable and trusted category narrative within the construction tech and mission‑critical ecosystem.
• Own budget, prioritisation, and execution from idea to delivery.
• Proven success in enterprise, account‑centric B2B marketing with long, complex sales ecosystems.
• Direct experience partnering with sales on ABM, deal enablement, and pipeline influence.
• Strong track record translating complex products into clear commercial value narratives.
• 10+ years’ experience in senior B2B marketing roles within construction technology, data centres / critical infrastructure, adjacent complex B2B technology or services selling into capital‑intensive industries, and start‑up / scale‑up environments.
• Experience in construction technology.
• Experience in data centres / critical infrastructure.
• Experience in adjacent complex B2B technology or services selling into capital‑intensive industries.
• Experience in start‑up / scale‑up environments.
• Experience marketing into the data centre sector or mission‑critical environments.
• Experience working closely with founders, CROs, or senior commercial leadership.
• Highly commercially astute – understands revenue, deals, and buying dynamics.
• Strategic thinker with the ability to execute day‑to‑day.
• Clear, confident communicator with senior stakeholders.
• Strong relationship builder with customers, partners, and industry leaders.
• Excellent judgement and prioritisation – impact over activity.
• Comfortable operating as a solo senior marketer with agency support.

Benefits

If you are motivated by influence, ownership, and the chance to push a category‑defining business into its next growth phase, this role offers a rare opportunity to do exactly that. You can also view our products and technology in action on YouTube and our website.

• Competitive salary.
• Career development opportunities.
• Dynamic work environment with cutting‑edge AR technology.
• 25 days holiday plus public holidays and Christmas shutdown.
• Private medical insurance and pension scheme.

Training + Development

Interview process

Visa Sponsorship

Security clearance