Chief Marketing Officer

• Lead digital transformation across web, social, paid media, and marketing automation.
• Set clear KPIs and performance frameworks to track ROI and impact.
• Lead company-wide PR and media strategy to elevate visibility and credibility.
• Manage crisis communications and brand protection protocols.
• Lead internal messaging to ensure alignment across departments.
• Drive acquisition, retention, and lifecycle marketing across diverse customer segments.
• Allocate resources effectively across campaigns, PR, and brand initiatives.
• Foster collaboration, creativity, and operational discipline.
• Build and maintain relationships with journalists, influencers, and industry stakeholders.
• Build AL Homes’ reputation as a trusted residential real estate leader.
• Define and execute a marketing strategy aligned with company vision and growth objectives.
• Lead AL Homes’ brand positioning across competitive real estate markets.
• Oversee CRM and digital engagement ecosystems.
• Develop and maintain strategic brand partnerships to extend reach.
• Oversee press releases, media outreach, executive visibility, and press events.
• Serve as spokesperson or designate representatives as needed.
• Explore emerging platforms and technologies to stay ahead of industry trends.
• Deliver insights that inform product strategy, positioning, and messaging.
• Track PR performance metrics such as share of voice, sentiment, and media impact.
• Implement data-driven strategies leveraging analytics and market intelligence.
• Build and scale a high-performing marketing and communications organization.
• Ensure consistent messaging across all touchpoints—digital, in-person, and media.
• Support executive communications and employer branding in partnership with HR.
• Drive community relations, CSR communications, and reputation monitoring.
• Conduct ongoing research on customer behavior, competitive landscape, and market shifts.

For this role, Chinese/Mandarin speaking is a must.

• Strong command of digital, traditional, and analytics-driven marketing.
• Excellent crisis management and strategic messaging capabilities.
• Strong media relations with active journalist network.
• Strong integrity, calm under pressure, and naturally persuasive.
• Exceptional verbal/written communication and executive presence.
• 5+ years in PR/corporate communications with proven press coverage success.
• Familiarity with sustainable/green housing marketing.
• Own marketing and PR budgets with a focus on efficiency and measurable returns.
• Team builder with budget ownership and operational discipline.
• Real estate, homebuilding, or adjacent industry experience strongly preferred.
• 10+ years of progressive marketing leadership, including 5+ at the senior level.
• Exceptional relationship-builder internally and externally.
• Bachelor’s in Marketing, Communications, Business, or related field (MBA preferred).
• Recognized or awarded for marketing/PR excellence.
• Proven success in full-stack marketing + high-stakes PR strategy.

Bonus Experience

Salary range: $140,000 - $220,000