Marketing Manager II, RLC Customer Lifetime Value - The Toro Company

Description

• Program Implementation: Plan and execute channel marketing programs, guide the external and inside sales teams’ field implementation. Track market acceptance and effectiveness of product content, marketing programs, and policies.
• Sales Enablement: Facilitate onboarding and ongoing engagement for new and existing dealer/distributor channel sales teams, identify differentiators to support messaging and new product development opportunities.
• Cross-Functional Collaboration: Represent the business category, Toro’s channel partners, and consumers while working with engineering, sales, upstream and downstream marketing, and operations to align efforts and messaging. Serve as the marketing liaison for supplier relationships, ensuring consistent product quality and availability.
• Strategy & Planning: Develop product and marketing tactics to meet financial objectives for the business, drive sustained profitable growth for the company. Develop and implement levers for market share and margin improvements. Collaborate with cross-functional teams (e.g., sales, marketing, product management, engineering) to identify and drive high-impact sales opportunities and long-term product strategy execution. Stay abreast of industry trends and emerging technologies to ensure strategies are effective. Most importantly, maintain a ’80-20 mindset’ and prioritize the high-impact needle mover initiatives
• P&L ownership and management: Set and deliver on financial goals (Revenue and EBIT). Work with sales teams, channel partners, and finance teams to develop financial plans (annual and quarterly revisions). Work with cross-functional teams to achieve financial objectives.
• This role includes travel 15%-20% (both domestic and international) for VOC events and meeting with customers, with related expense reporting duties.

Requirements

• Ability to think in the shoes of the customer.
• Execution discipline & ability to drive results (i.e., Do what we said we would do).
• Bachelor’s degree in marketing, business or a related field. MBA preferred.
• Proficiency with the Microsoft Office suite, data reporting tools, and business operating systems (e.g. Power BI, Salesforce, SAP).
• VISA Sponsorship is not available for this position.
• Proven team player, high degree of professionalism, fit with culture of TTC, and ability to build trust-based relationships within the company and its stakeholders.
• Experience with B2B sales processes and understanding of channel partners (e.g., dealers, distributors).
• Proven track record of collaborating effectively with internal and external stakeholders to achieve results.
• Ability to create business plans and present to senior executives effectively.
• Solid understanding of financial planning and P&L management.
• Strategic thinking with a hands-on approach to execution.
• Travel required ~15-20%, for industry/customer events and customer research.
• Growth mindset, entrepreneurial spirit, and high level of energy & drive.
• Excellent verbal, written, listening, and presentation skills.
• Parts, Accessories and Services experience preferred.
• 80-20 mindset and prioritization skills – ability to focus on the highest impact areas.
• 10+ years of experience in marketing, product management or business development.

Benefits

• The work location is in Bloomington, MN Toro's International Corporate Headquarters. Fully remote is not available at this time.
• Wellness - The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical well-being, TTC offers a variety of mental health and financial health resources to all employees.
• Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday.
• Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.
• Food - Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day.
• Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.
• Competitive Salary – A reasonable estimate would be $117,300 - $146,000 for this opportunity. The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the One@Work app, formerly the Even app.
• Healthy balance between the ‘science’ (e.g., analytical) and ‘art’ (e.g., negotiation, collaboration with dealers) to solve business problems.

Training + Development

Interview process

Visa Sponsorship

Security clearance