Sales Counselor- The Carlisle Naples

Overview

Drive senior living occupancy by lead generation, tours, and personalized follow‑up.

Key Responsibilities

• crm metrics
• lead generation
• tour planning
• oneday videos
• yardi reporting
• csm follow-up

Tasks

-Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards. -Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate. -Achieve four monthly move-ins (one per week) or meet net occupancy goals for the assigned community. -Proactively generate and cultivate leads through a minimum of three home visits per week. -Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living. -Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily. -Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead. -Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays. -Send five personalized OneDay videos each week. -Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families. -Drive occupancy and revenue goals through strategic sales planning with the Sales Director, execution, and analysis of Yardi reports. -Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results. -Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections.

Requirements

• college
• sales
• leasing
• community relations
• 2 years

What You Bring

-Minimum of two years of college and prior experience in sales, leasing, or community relations required.

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About Senior Resource Group

-Senior Resource Group is a leading developer and operator of senior living communities across the United States. -Founded with a passion for improving the quality of life for seniors, SRG has created vibrant, sustainable communities. -They specialize in the design, development, and management of independent living, assisted living, and memory care facilities. -SRG’s projects range from luxurious senior living apartments to comprehensive healthcare-focused environments. -The company stands out for its commitment to offering personalized services that enhance daily living for its residents. -Typical projects involve intricate planning and collaboration with architects, engineers, and healthcare professionals. -SRG’s innovative approach includes creating state-of-the-art living spaces that prioritize comfort, wellness, and independence. -The company’s developments are known for their scenic locations, advanced facilities, and community-focused design. -Through its dedication to senior care, SRG has earned a reputation for creating some of the finest senior living spaces in the country.

Sector Specialisms