Description
market research
competitive analysis
product testing
product launch
technical documentation
stakeholder management
This newly created role acts as the vital link between commercial, sales, and R&D teams at Kensa, championing customer and market insights to shape the roadmap for hardware, software, and service offerings. It provides a voice of the market within the organisation and represents Kensa’s products to external audiences, helping the company evolve its solutions for the renewable heating revolution.
- Conduct ongoing research to understand customer needs, pain points, and preferences across the new build, social housing, installer and homeowner market segments
- Monitor competitive landscape and emerging market trends in heat pumps and adjacent categories
- Gather and synthesise feedback from the Kensa sales team, strategic partners, and partner installers to identify product improvement opportunities
- Contribute to roadmap planning by providing insight‑driven prioritisation of features and improvements
- Work closely with engineering, technical and operations teams to ensure customer needs are represented throughout the development process
- Drive a programme of product testing and validation from a customer perspective
- Develop positioning, messaging, and value propositions for new products and features in partnership with the Marketing Campaign Manager
- Support creation of sales enablement materials, technical documentation, and training content for internal teams and external partners
- Co‑own execution of new products, maximising launch impact and optimising the marketing approach to drive sales
- Serve as the single point of contact between marketing, sales, product development, and customer‑facing teams, representing marketing in product development processes
- Present customer insights and market trends to leadership and R&D teams regularly
- Build strong relationships with key stakeholders to ensure alignment on product strategy
- Support sales team with technical product expertise and customer presentations
Requirements
3-5 yrs
product marketing
customer insight
communication
cross-functional
analytical
- 3‑5 years in product marketing, product management, or technical marketing roles
- Demonstrated ability to gather and translate customer insights into product requirements
- Strong understanding of product
- Excellent communication skills with ability to convey technical concepts to diverse audiences
- Experience creating compelling product positioning and sales enablement materials
- Proven ability to work cross‑functionally and influence without direct authority
- Analytical mindset with comfort using data to drive decisions
Benefits
The Product Marketing Manager role reports to the Director of Commercial Strategy and offers a salary of around £50,000 depending on experience, plus a comprehensive benefits package. The position is full‑time, permanent, and flexible with hybrid working options.
Beyond a competitive salary, the role includes flexible hybrid working, opportunities for growth and development, wellbeing support through an Employee Assistance Programme, generous holiday entitlement (25 days plus bank holidays, increasing to 30), private health insurance after one year, pension contributions, a Cycle‑to‑Work scheme, paid volunteering days, and dog‑friendly office spaces.
- Flexible Working: Hybrid and office‑based options to suit your lifestyle
- Growth & Development: Opportunities to stretch your skills through meaningful, collaborative work
- Wellbeing Support: Free, confidential Employee Assistance Programme for you and your family
- Time Off: 25 days’ holiday plus bank holidays, rising to 30 days with service
- Health & Security: Private Health Insurance (after one year) and company pension
- Sustainable Travel: Cycle to Work Scheme to help lower your carbon footprint
- Community Impact: Paid volunteering days and team events
- Dog‑Friendly Offices: Some of our spaces, including HQ, welcome four‑legged friends
Training + Development
Information not given or found
