Digital Marketing Director

Description

• Foster collaboration across Marketing, IT, and Sales functions to ensure alignment and executional excellence.
• Drive continuous improvement through testing and behavioral insights.
• Lead Marketo Engage strategy, building and optimizing automated nurture programs, scoring models, and campaign workflows.
• Partner with IT and operations to evaluate new technologies, manage integrations, and maintain system performance.
• Partner with demand generation and sales teams to measure performance and improve conversion at each stage of the funnel.
• Partner with marketing, sales, and IT to align digital initiatives with business goals, revenue growth, and customer experience.
• Ensure compliance with data privacy, security, and accessibility standards.
• Establish best practices and training for marketing technology adoption across teams.
• Own the marketing technology stack, ensuring all tools (Marketo, Webflow, Salesforce, ZoomInfo, LinkedIn Sales Navigator, etc.) work cohesively to support marketing objectives.
• Oversee accessibility, mobile optimization, and site speed to ensure a frictionless user journey.
• Ensure alignment between Marketo, Marketo Measure, Salesforce, and other systems for accurate tracking and attribution.
• Drive an integrated, full-funnel digital approach — from awareness through lead capture and conversion.
• Partner with content teams to ensure consistency of brand voice, storytelling, and SEO performance across all properties.
• Manage vendor and agency partnerships to extend capabilities and drive innovation.
• Oversee governance, compliance, and data hygiene across automation systems.
• Develop scalable campaign architectures that enable personalized and account-based marketing.
• Lead and mentor a cross-functional digital team (UX, SEO, Web Operations, Marketing Automation).
• Own ABM’s web strategy across five key websites, ensuring best-in-class design, navigation, and functionality using Webflow.
• Build a culture of accountability, continuous learning, and data-driven decision-making.
• Lead UX, SEO, and web operations teams to deliver high-performing digital experiences optimized for lead generation and engagement.
• Champion innovation across the digital stack, identifying opportunities to enhance efficiency, personalization, and ROI.
• Define and execute ABM’s digital marketing strategy across web, automation, and analytics platforms.

Requirements

• Experience managing multi-site operations and enterprise-level marketing systems.
• Analytical and data-driven approach to digital performance management.
• Deep understanding of SEO, UX design, analytics, and conversion optimization.
• Background in B2B services, facility management, or other enterprise industries.
• 8+ years in digital marketing, marketing operations, or web experience roles, with leadership responsibility.
• Experience with Marketo Measure, ZoomInfo, LinkedIn Sales Navigator, or similar B2B marketing tools.
• Strong knowledge of Salesforce CRM and integration best practices.
• Hands-on expertise with Webflow and Marketo Engage (Marketo certification preferred).
• Knowledge of web accessibility (WCAG, ADA compliance) and data privacy standards (GDPR, CCPA).
• Strong leadership, communication, and cross-functional collaboration skills.
• Proven success managing both web ecosystems and marketing automation platforms.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance