Specialist, Lead Generation

Description

• Identify data discrepancies and work with technical teams to resolve tracking issues
• Generate and analyze engagement reports for centrally-led campaigns across key global markets from paid media, email, and digital channels, monitoring whether engagement data passes through the end-to-end process to reach BDR and sales teams
• Create dashboards and regular reporting on lead flow, lead volume, lead flow disruptions, and data discrepancies that affect lead generation metrics and conversion rates
• Collaborate with marketing teams to implement optimizations
• Document lead management processes and standard operating procedures
• Cross-functional collaboration: Work closely with marketing teams to align lead generation strategies and provide feedback on campaign performance. Collaborate with sales and technical teams to ensure smooth handover of engaged leads
• Troubleshoot technical issues with campaign tracking, form submissions, and lead capture
• Audit lead data quality and completeness before passing to sales development team
• Monitor data integrations between marketing platforms (Eloqua, LinkedIn, Meta), CRM systems, and reporting tools
• Collaborate with digital, paid, and revenue operations teams to ensure deep understanding of mar tech processes and systems regarding campaigns and data capture
• Track lead progression through marketing automation workflows and identify bottlenecks
• Ensure proper UTM parameter implementation and campaign attribution tracking
• Recommend form optimizations to improve data capture and lead qualification/marketing efficacy
• Monitor and manage lead data capture and lead routing processes to ensure proper distribution to BDR and sales teams, ensuring the BDR team receives timely notifications with high-quality lead data
• Monitor and manage engagements across marketing campaign channels to ensure timely processing, routing, follow-ups, and progression

Requirements

• Communication: Excellent verbal and written communication skills in English for communicating with internal teams. Proficiency in local languages is often a plus
• Technical Knowledge: Strong interest in and understanding of marketing technology platforms
• Education: Bachelor's degree in marketing, business, or related field
• Analytical Skills: Data-driven mindset with strong analytical skills to measure lead generation performance and make informed decisions
• CRM Proficiency: Experience using CRM and marketing automation tools like Salesforce and Eloqua
• Soft Skills: Self-motivated, goal-oriented, and detail-oriented, with strong time management and organizational abilities. Ability to work collaboratively in a team environment

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance