Base Power Company
Develops and operates power generation projects, focusing on renewable energy and sustainable solutions.
12 days ago
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Austin, Texas, United States
Hybrid
Company Size
51 Employees
Service Specialisms
Sector Specialisms
Description
creative engine
channel testing
paid campaigns
campaign execution
insights analysis
messaging alignment
You will own paid‑marketing campaign strategy across paid social, paid search, and other channels, handling end‑to‑end strategy, execution, and insights. You will develop a high‑performing creative content engine to scale campaigns at target costs, and ideate, test, and scale new channel opportunities beyond paid strategies. Close collaboration with sales, customer success, and product teams will ensure messaging and strategy alignment.
- Build and scale a high‑performance creative content engine for campaign efficiency.
- Identify, test, and expand new channel opportunities beyond paid media.
- Collaborate with sales, customer success, and product teams to align messaging.
Requirements
paid acquisition
3+ years
startup
hubspot
figma
analytical
We require at least three years of hands‑on experience running and optimizing paid digital acquisition campaigns, with proficiency in Meta and Google advertising. Experience in an early‑stage startup or similar environment, the ability to work cross‑functionally in unstructured settings, and familiarity with basic marketing and data analysis tools (e.g., Hubspot, Figma, Excel) are essential. Strong marketing intuition is also expected.
Additional strengths include field, lifecycle, or content marketing experience, a passion for storytelling and brand building, and an analytical mindset for data‑driven improvements. Our values guide our work: we practice first‑principles thinking, operate at Base pace, give and get feedback, act as owners, hold strong opinions loosely, stay committed to the mission, and blend fun, optimism, and grit while doing the best work of our lives at Base.
- Own end‑to‑end paid marketing strategy across social, search, and other channels.
- Minimum 3 years experience managing paid digital acquisition campaigns (Meta, Google).
- Experience in early‑stage startup environments and cross‑functional work.
- Proficient with marketing tools (HubSpot, Figma) and data analysis (Excel).
- Strong marketing intuition and analytical mindset.
- Preferred: field, lifecycle, or content marketing experience and storytelling passion.
Benefits
Training + Development
Interview process
Visa Sponsorship
Security clearance
Overview
- Base Power is a leading player in the renewable energy sector, committed to developing sustainable power generation projects.
- With a focus on solar, wind, and other green energy sources, the company helps meet global energy needs while reducing environmental impact.
- They specialize in designing, financing, and managing power projects that make a tangible difference in the global energy landscape.
- The company works across diverse markets and brings innovative solutions to energy challenges, ranging from local utilities to large-scale industrial projects.
- A key strength lies in their ability to deliver projects that integrate seamlessly into existing infrastructure while maximizing energy efficiency.
- Notable for its forward-thinking approach, Base Power is not just a company but a catalyst for energy transition worldwide.
Culture + Values
- Passionate about energy.
- Value innovation and the ability to think outside the box.
- Integrity is at the heart of everything.
- Collaboration drives success.
- Committed to excellence and continuous improvement.
Environment + Sustainability
2050
Net Zero Emissions Target
The company aims to achieve net zero emissions by this year, aligning with global climate goals and demonstrating a commitment to environmental sustainability.
- Focuses on clean energy and reducing the carbon footprint of operations.
- Committed to increasing energy production efficiency and minimizing waste.
- Invests in renewable energy sources as a core part of its sustainability approach.
- Monitors and reduces environmental impact through regular assessments and improvements.
Inclusion & Diversity
- We aim to create a culture of inclusivity by fostering diverse teams.
- Our gender diversity initiatives focus on increasing the number of women in leadership roles.
- We are committed to creating equal opportunities for all employees regardless of gender, race, or background.
- Our goal is to achieve a balanced workforce with equitable representation of all groups.