Provides high-speed broadband network services across Australia.
As the Brand Strategy Manager, you will shape the future of the nbn brand by leading strategic initiatives that drive clarity, preference and relevance across all touchpoints. This will see you developing and embedding brand frameworks, positioning strategies and messaging platforms that strengthen nbn’s presence and impact in the market. You will work closely with internal teams across Marketing, Corporate Affairs, Product and Customer Experience, as well as external creative and brand agency partners, to ensure brand strategy is consistently applied and commercially effective.
Your work will involve creating compelling value propositions and translating insights into actionable strategies that inform campaigns and customer/partner experiences. You will leverage research and market analysis to build frameworks that enable consistent messaging across diverse audiences and channels, ensuring the brand remains distinctive and trusted.
To be eligible for this role, you must have full working rights in Australia.
You thrive in collaborative environments and are confident managing multiple projects. With strong influencing skills and a keen eye for detail, you ensure brand strategy is not only well-designed but effectively executed. Your experience across B2B and B2C brand strategies, and familiarity with telecommunications, technology or other regulated sectors, will be highly regarded. Above all, you are passionate about building brands that connect with people and create meaningful impact.
You are an experienced brand strategist with a strong background in brand planning and positioning within complex environments. You bring expertise in developing brand strategies that deliver commercial outcomes and have a deep understanding of customer segmentation and integrated marketing approaches. Your ability to translate insights into clear frameworks and creative briefs makes you a valued partner to both internal teams and agency collaborators.
Not many people can say they are working on building Australia’s future. With us you’ll be doing just that, leaving a legacy for all Australians. Plus, there’s equal employment, great training, and true flexible working arrangements.
Life at nbn
nbn is committed to an inclusive, flexible, and supportive workplace where everyone can feel heard, valued, and respected. We believe diverse perspectives are the key to unlocking greater outcomes and encourage applications from people of all ages, nationalities, abilities, and cultures. That's why we have a Reconciliation Action Plan, Accessibility & Inclusion Plan, offer 18 weeks of paid parental leave, are a Pride in Diversity Gold Employer for three years running, and have active employee-led diversity pillars. Click here to see our list of employee benefits and why we're recognised as a WORK180 Endorsed Employer for Women, and their Employer of Choice for 2025.
A more inclusive working world