Social Media Specialist
Empire State Realty Trust
Manage ESRT's social media, content calendar, campaigns, and influencer program for the Observatory.
3 days ago ago
$65,000 - $75,000
Intermediate (4-7 years), Junior (1-3 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
New York, NY
Office Full-Time
Company Size
667 Employees
Service Specialisms
Real Estate Investment
Property Management
Leasing
Real Estate Development
Capital Markets
Tenant Services
Sector Specialisms
Office
Retail
Multifamily
Buildings
Commercial
Residential
Energy Efficiency
Sustainability
Role
What you would be doing
content calendar
campaign management
social reporting
influencer coordination
budget management
contract negotiation
- Brand Alignment: Establish clear and consistent brand message across all ESRT social media platforms as well as with influencer visits to the Observatory
- Accuracy and Credibility: Ensure all public information is accurate, maintaining audience trust and brand credibility
- These visits should have a focus on driving ticket sales to the empire State Building Observatory
- Influencer Relationships: Build and maintain strong relationships with influencers and brand partners, that result in successful collaborations and increased visibility
- Identify, vet, and coordinate influencer visits, that includes ticket requests and logistics.
- Strategic Content Calendar: Develop a robust content calendar that reflects marketing goals and ensures timely execution
- Prepare monthly, quarterly, and annual reports on social media engagement for ESRT’s channels and ESB Observatory influencer campaigns
- Manage the development and execution of social media campaigns, that includes real estate content, corporate news, events, leadership appearances, and other brand initiatives
- Lead the execution of ESRT content production in partnership with ESRT’s leasing team to craft social media content that drives web traffic and supports leasing efforts
- Complete tasks such as asset selection, copy edits, link creation, and the social media posts schedule across all ESRT social channels
- Grow and manage observatory influencer programs, that includes outreach, annual influencer events, and one-off visits.
- Edit and maintain accurate hours of operations for the Observatory across platforms such as Google, TripAdvisor, Twitter, and Facebook
- Innovative Campaigns: Create social media series that resonate with business partners, such as brokers and tenants, that drives deeper engagement
- Create and manage the content calendar that ensures alignment with brand objectives and marketing goals
- Creative Content: Deliver innovative content that strengthens brand recognition and resonates with the target audience
- Take on additional responsibilities as directed to support the team and organizational goals
- Create tailored content for ESRT’s Instagram and LinkedIn platforms to maximize engagement with brokers, tenants, and potential investors
- Manage expenses and the annual budget for influencer monitoring/events to ensure cost-effective return on investment
- Lead contract negotiations and collaboration agreements with influencer teams.
- Budget Efficiency: Effectively manage the influencer relations and social media budget to maximize ROI and drive sustainable growth
What you bring
social media
digital marketing
2-4 yrs
bachelor's
communication
adaptable
- Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Reddit, LinkedIn, and TikTok is required
- Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
- 2-4 years of experience in social media & digital marketing
- Positive – you possess a service-oriented attitude with excellent follow through
- Prolonged periods of sitting at a desk and working on a computer
- Bachelor's degree in related field
- Strong written and verbal communication skills
- Must be able to lift up to 15 pounds at times
- Detail-oriented and results-driven with the ability to work in a fast-paced environment
- Ability to interact with all levels of personnel
- Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
- Ability to handle multiple tasks simultaneously
- Flex remote work time
- Complimentary gym membership and other wellness benefits
- Health/Dental/Vision insurance
- Volunteer time off
- Generous paid time off
- Competitive base salary and bonus
- Employee Assistance Program for emotional, financial, and legal support
- Pre-tax transit accounts
- Employee engagement programs
- Paid parental leave
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Flex Summer Fridays
- Complimentary Empire State Building Observatory access
- Engagement Growth: Achieve measurable increases in social media engagement metrics, including followers, likes, shares, and overall reach
- Employee Discount Programs
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
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Interview process
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Security clearanceInformation not given or found
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Company
Overview
$190M
Q2 2024 Revenue
Generated $190 million in revenue during the second quarter of 2024.
93%+
Manhattan Office Occupancy
Maintains high occupancy rates in its Manhattan office properties.
#1
Tripadvisor Ranking
Recognized as the top U.S. and world attraction on Tripadvisor in 2024.
~7.9M sq ft
Office Portfolio
Manages a significant office portfolio in New York City.
- Owns and operates iconic properties, such as the Empire State Building and its world-renowned Observatory Experience.
- Leases modernized, amenity-rich office and retail spaces, driving consistent leasing momentum.
- Has expanded its portfolio into multifamily residential properties in NYC, broadening its reach beyond traditional assets.
- Celebrated for securing major leases at properties like 20 West 34th Street.
- Maintains healthy liquidity and growing cash flow, with $42 million in signed leases yet to commence.
100% Renewables
Wind Energy Usage
The entire portfolio is powered entirely by renewable wind energy, making it the nation's largest user of green power in real estate according to the EPA.
89% Fitwel Certified
Healthier Workplaces
A significant portion of the Manhattan portfolio is certified for healthier workplace environments, improving occupant health and productivity.
GRESB 5-Star
Green Star Recognition
Achieved GRESB 5-Star Rated for the fourth consecutive year with a remarkably high score of 93.
93/100 Score
GRESB Achievement
Received a score of 93 in GRESB assessment, demonstrating exceptional commitment to sustainability.
- WELL Health-Safety Rated: first commercial portfolio in the Americas to achieve the WELL Health-Safety rating.
- Certified™ Great Place to Work® in 2023
100% Carbon Neutral
Entire Portfolio
Maintained carbon neutrality for all properties.
57% Emissions Reduction
Empire State Building
Achieved significant emission reductions since 2009.
9,000 Acres Preserved
Biodiverse Forests
Supported conservation efforts to offset fossil fuel usage.
1.5°C Aligned
Science Based Targets
Targets validated with the Science Based Targets Initiative.
- On track for Net Zero by 2030 at Empire State Building and 2035 across portfolio.
- Offset all electricity usage since 2011 at ESB and portfolio since January 2021 via 100% wind RECs.
- 100% of portfolio WELL Health-Safety Rated, enrolled in WELL at Scale, received WELL Health-Safety Leadership Award.
- Lead ranking by GRESB for all listed companies in the Americas (highest possible score).
- ENERGY STAR Partner of the Year Sustained Excellence Award in 2023 and 2024.
- 2024 International TOBY Earth Award and BOMA NY Grand Pinnacle & Earth Awards.
- Fitwel Champion with 82–86% portfolio certified.
- 100% NYC commercial office portfolio ENERGY STAR certified.
2023
Great Place to Work Certification
Recognized as a Great Place to Work® based on validated employee feedback.
2023
Bloomberg Gender Equality Index
Named to the Bloomberg Gender‑Equality Index for demonstrating strong gender equality practices.
- Great Place to Work certification reflects high‑trust workplace culture (employee‑reported)
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