Social Media Manager

Description

• Implement tracking, attribution, and performance measurement to understand ROI and inform future spend.
• Maintain an ongoing testing roadmap focused on improving lead efficiency and campaign scalability.
• Manage campaign budgets, pacing, and performance to ensure cost-efficient lead generation and conversion.
• Continuously test ad formats, messaging, creative, and audience targeting to identify top-performing combinations.
• Monitor daily campaign performance and adjust strategies to improve cost per lead (CPL), conversion rates, and lead quality.
• Develop, execute, and optimize paid social media campaigns across platforms including Meta (Facebook/Instagram), TikTok, and Pinterest, and other platforms.
• Identify audience insights and trends that inform campaign targeting and creative direction.
• Contribute to the overall demand generation strategy and share performance learnings across the marketing team.
• Partner with the Creative Strategist to concept and brief new ad creative that aligns with performance goals and brand standards.
• Collaborate with the Brand Strategy Manager to ensure paid efforts align with overall brand positioning and market priorities.
• Provide regular reporting and analysis on campaign performance, including insights and actionable recommendations.

Requirements

• Excellent collaboration and communication skills with both creative and analytical teams.
• The role requires frequent use of sitting working on a computer, including extended periods of screen time.
• Comfortable working with analytics dashboards (Google Analytics, Meta Insights, HubSpot, etc.) and interpreting data to make decisions.
• Familiarity with CRM and lead management systems (e.g., HubSpot, Salesforce).
• 3–5 years of experience in paid social media advertising, ideally in a lead generation or performance marketing environment.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Creative eye for ad copy and visual performance optimization.
• Must be able to manage multiple priorities in a fast-paced environment, often with tight deadlines.
• Minimal travel is anticipated; however, occasional travel may be required.
• Work is performed in a professional office setting requiring extensive use of computers, data platforms, and communication tools.
• Proven track record of managing and optimizing Meta Ads Manager campaigns and experience with other platforms (LinkedIn, TikTok, YouTube, etc.).
• Strong understanding of funnel strategy, audience segmentation, A/B testing, and creative performance analysis.
• High degree of collaboration and communication with internal teams (Creative, Brand, and Sales) and external vendors or agencies.
• Understanding of SEO, organic social, and how paid fits within a holistic digital strategy.
• Experience working with home improvement, consumer services, or retail industries.

Benefits

• Standard working hours are Monday through Friday, with occasional evening or weekend availability required during peak periods.

Training + Development

Interview process

Visa Sponsorship

Security clearance