Sr Product Manager – Digital Experience
Richmond American Homes
Lead digital product strategy, roadmap, and optimization for brand websites.
6 days ago ago
$90,000 - $120,000
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Denver, CO
Office Full-Time
Company Size
1,500 Employees
Service Specialisms
Construction services
Warranty services
Mortgage services
Title and escrow services
Insurance services
Sector Specialisms
Residential
New Construction Homes
Homebuilding
Design
Kitchen Design
Bathroom Design
Flooring
Customer Service
Role
What you would be doing
cms management
site migration
analytics stack
a/b testing
roadmap management
seo optimization
- Mentor junior team members and contractors, promoting skill development and knowledge sharing
- Build and maintain an innovation pipeline for digital experience capabilities (A/B testing, personalization, AI-driven features, etc.).
- Stay ahead of emerging technologies and digital trends; evaluate opportunities to integrate into website experiences.
- Drive ongoing optimization of content operations across CMS, DAM and other platform tools used by Marketing Operations to plan, author, publish and measure brand content and experience.
- Serve as the product owner and voice of the consumer and business across web initiatives.
- Foster a culture of innovation, documentation, and continuous improvement across teams.
- Partner with marketing and technology teams to design and implement new consumer engagement and personalization strategies.
- Establish product management operating practices: intake, prioritization, roadmap management, sprint planning, and delivery transparency.
- Define and execute the product vision and strategy for brand websites, ensuring alignment with corporate priorities and business objectives.
- Develop and manage transparent roadmaps and backlogs, ensuring prioritization reflects both near-term brand needs and long-term enterprise vision.
- Plan and deliver site migrations and future consolidation into next-generation architecture with minimal disruption to SEO and user experience.
- Collaborate with cross-functional partners to align digital projects with marketing campaigns, brand storytelling, and IT delivery.
- Manage relationships with external vendors and agency partners as an extension of the core team, ensuring alignment with product goals and delivery standards.
- Guide the work of contractors and freelancers, providing clear direction, feedback, and integration into broader team workflows.
- Manage the analytics stack and reporting dashboards, translating insights into actionable site enhancements.
- Regularly communicate progress, risks, and wins to senior leadership and stakeholders.
- Drive ongoing optimization of website capabilities, improving site performance, SEO, accessibility, and conversion.
What you bring
ai/ml
cms
seo
leadership
mba
8+ years
- Hands-on experience with experimentation platforms, personalization tools, or AI/ML-driven web capabilities strongly preferred.
- Demonstrated ability to create and manage roadmaps, prioritize across competing demands, and deliver business outcomes.
- Proven experience leading enterprise CMS platforms and managing site migrations at scale.
- Strong expertise in SEO optimization, analytics tools, and site performance management.
- Excellent leadership, communication, and stakeholder management skills; ability to work cross-functionally at all levels.
- Experience managing teams and/or Centers of Excellence a plus.
- Bachelor’s degree in Marketing, Business, Information Technology, or related field (MBA preferred).
- 8+ years of experience in digital product management, website management, or related fields.
- Disability Insurance
- Employee Assistance Program
- Paid Time Off
- Life Insurance
- Base Salary: $90,000 - $120,000
- Vision Insurance
- Dental Insurance
- Bonus Type: Year-end Discretionary
- Flexible Spending Account
- 401(k) & 401(k) Matching
- Health Insurance
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Interview process
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Visa SponsorshipInformation not given or found
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Company
Overview
Founded in 1977
Year Established
The company has been active in the homebuilding industry since 1977, building a strong foundation in craftsmanship and quality.
- Specializes in building single-family homes across various price ranges and regions.
- Offers a wide range of home styles, from entry-level to luxury homes.
- Known for customizing homes to meet individual buyer preferences, providing flexibility in design.
- Operates in several states across the U.S., catering to diverse markets and communities.
- Delivers thousands of homes with a focus on craftsmanship and quality.
- Frequently works on large-scale residential projects, providing both homes and communities.
- Committed to energy-efficient home designs.
- Customer satisfaction is our top priority.
- Quality craftsmanship is at the core of everything we do.
- We are dedicated to building trust through transparent communication.
- We are passionate about innovation in homebuilding.
- Commitment to continuous improvement in all aspects of our business.
- We value teamwork, collaboration, and mutual respect.
- We promote integrity in every decision and interaction.
Net Zero by 2040
Carbon Emission Target
Committed to achieving net zero carbon emissions by the year 2040 as part of its sustainability goals.
- Committed to environmental responsibility in building practices.
- Features energy-efficient homes to reduce environmental impact.
- Efforts toward water conservation through sustainable building materials and designs.
- Use of sustainable materials to reduce waste and carbon footprint.
- Creates a diverse and inclusive workplace.
- Actively attracts, retains, and promotes employees from diverse backgrounds.
- Monitors gender balance to ensure equal opportunity.
- Supports employee resource groups for inclusive representation.
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