Marketing Manager, Brand & Products

James Hardie

Global leader in manufacturing fiber cement products for the building and construction industry.

Drive product marketing, launch strategies, and brand stewardship for James Hardie.

3 days ago ago

$122,400 - $153,000

Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)

Full Time

Chicago, IL

Hybrid

Company Size

5,000 Employees

Service Specialisms

Manufacturing

Construction

Design

Sector Specialisms

Residential

Commercial

Buildings

Role

What you would be doing

product launch

go-to-market

brand strategy

market research

sales enablement

agency partnerships

Support brand evolution by integrating product marketing best practices across all touchpoints.
Accountable for leading planning and marketing execution of new product commercialization
Lead cross-functional teams (products, segments, sales, legal, creative, etc.) to ensure alignment and successful execution of product marketing initiatives.
Partner with external agencies and vendors to develop compelling product launch campaigns and assets.
Own the go-to-market strategy for new product launches, including positioning, messaging, launch execution, and optimization
Establish, build, and maintain relevant internal and external relationships, including internal cross functional teams and external vendor/agency partnerships.
Ensure product marketing efforts are consistent with overall brand strategy and standards.
Contribute to brand stewardship for the business by enabling and implementing proper branding and tactics across a variety of brand touch points
Develop and implement product marketing plans based on customer segment needs, market data and research, and competitive analysis to drive adoption and revenue growth.
Serve as the internal expert on product features, benefits, and differentiation, enabling sales and channel teams with effective tools and training.

What you bring

brand management

project management

7+ years

b2c/b2b

mba

data analysis

Experience with brand management including activating on customer insights, stewarding brand standards and creative, and developing ongoing positioning and messaging with a growing brand portfolio
Strong attention to detail and strong demonstrated project management experience
7+ years of successful related business experience, preferably brand management or innovation related
Thorough and thoughtful contributor who can manage careful execution and responsible, timely escalations if required
Experience in both B2C and B2B marketing / business models
Bachelor’s degree required (MBA preferred)
Strong communication skills, including the ability to listen and assess customer needs, prioritize needs/requirements, and communicate them cross-functionally.
Experience navigating uncharted territory, creating process or direction for new initiatives not previously established
Experience managing reporting and using data to drive strategic plans based on insights and performance.
Experience navigating uncharted territory, creating process or direction for new initatives not previously established
Experience manager variety of external/internal creative teams/agencies/vendors is preferred

Benefits

(Paid sick leave)
Employee Stock Purchase Plan
Life insurance
Wellness Program, Employee Assistance Program, Parental Leave
Paid vacation
Short-term and long-term disability insurance
Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
11 paid holidays per year

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

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Security clearance

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Company

Overview

1888 Founded

Year Established

J.H. has been a pioneer in the construction materials industry for over 135 years.

30+ Countries

Global Presence

Operates its business across three continents, serving a diverse range of markets.

Its products are central to modern construction, offering durability, sustainability, and aesthetic appeal.
It specializes in exterior building materials and serves residential, commercial, and industrial markets.
The company is known for its innovative approach to manufacturing and product development.
Its materials are used in iconic projects, from large commercial developments to custom residential homes.
Its strong financial performance highlights leadership in the building materials sector.
It has revolutionized the industry's approach to sustainable construction.

Culture + Values

Customer-Centric: We are committed to delivering the highest quality products and services to our customers.
Innovation: We encourage continuous improvement and embrace change to drive innovation in everything we do.
Integrity: We act with honesty, transparency, and fairness, building trust with our stakeholders.
Sustainability: We are dedicated to long-term environmental, social, and economic sustainability in all aspects of our business.
Safety: We are committed to providing a safe and healthy workplace for all our employees.

Environment + Sustainability