Marketing Executive - CRM

Description

The Marketing Executive supports the execution and enhancement of customer engagement and loyalty initiatives, coordinating loyalty programs and optimizing customer communications. Working across marketing operations and Data & AI, the role ensures campaigns are efficiently delivered and insight-driven, aligning daily activities with data-led strategies to boost engagement and performance.

• Oversee daily loyalty program operations, including campaign setup, rewards fulfilment, member onboarding, and platform updates.
• Maintain operational integrity, including rewards inventory tracking, fraud monitoring, and coordination with relevant teams.
• Execute and optimize marketing campaigns, ensuring accuracy in offer configurations, targeting, and alignment with business priorities.
• Assist with budget management, tracking campaign spend, reward costs, and financial compliance.
• Support Data & AI initiatives by coordinating data validation, integrating new behavioral signals, and applying CLV insights to loyalty actions.
• Enhance member engagement, supporting personalized journeys, CRM triggers, and value-driven experiences based on member insights.
• Prepare reports and insights, sharing KPIs, ROI, and recommendations while staying updated on loyalty and CRM best practices.
• Analyze program and campaign performance, recommending improvements to targeting, mechanics, and engagement strategies.

Requirements

• Experience supporting data-driven marketing or loyalty initiatives that involve segmentation, personalization, and analytics integration
• 5 years of experience in loyalty programs, CRM, or campaign operations, ideally in retail, shopping malls, or consumer-focused sectors
• Proficient in using Power BI, Excel, or similar tools to track campaign performance, member behavior, and KPIs
• Customer-centric and collaborative, prioritizing member value while working effectively across cross-functional teams.
• Bachelor’s degree in marketing, Business, Data/Analytics, or a related field
• Execution-driven and proactive, with strong attention to detail, problem-solving ability, and adaptability in fast-paced environments.

Benefits

• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.

Training + Development

Interview process

Visa Sponsorship

Security clearance