Description

• Own and execute go‑to‑market strategies for B2B payments technology, financing products, and emerging SaaS platform capabilities.
• Develop differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.
• Partner with Product, Sales, Customer Success, and Creative teams to align strategy, customer needs, and commercial execution.
• Lead cross‑functional launches and adoption campaigns for new features, programs, and product releases.
• Collaborate with Marketing and Sales on integrated lifecycle, demand generation, and customer communication campaigns.
• Test, refine, and optimize messaging, channels, and tactics to drive adoption, usage, and revenue impact.
• Equip Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, assets, and training materials.
• Support acquisition, activation, and expansion by tailoring product messaging to contractors, SMBs, enterprises, and strategic partners.
• Work with Sales to refine ICPs, qualification criteria, and funnel strategy across payments, financing, and SaaS offerings.
• Define and track KPIs for adoption, activation, conversion, retention, and product‑led revenue growth.
• Analyze campaign and product performance to generate insights and continuously improve go‑to‑market execution.
• Champion data‑driven decision‑making across product‑marketing initiatives.
• Conduct customer, market, and competitive research to inform positioning and influence product roadmaps.
• Translate insights into actionable recommendations for Product, Growth, and Leadership teams.

Requirements

GoodLeap is seeking a results‑driven Senior Product Marketing Manager to lead go‑to‑market strategy for payments technology, financing solutions, and SaaS products aimed at home‑improvement trades. The role requires a strategic marketer with fintech or payments experience who can translate complex products into clear, compelling value propositions and help scale existing ecosystems while shaping future SaaS offerings.

If you thrive in a collaborative, high‑growth environment and seek a rewarding career, GoodLeap encourages you to apply today.

• Bring 7+ years of B2B/B2B2C product‑marketing experience, with 4+ years in fintech, merchant services, payments, or financial‑services platforms.
• Demonstrate strong understanding of merchant services, B2B payments, financing products, and home‑improvement trade operational needs.
• Possess analytical, storytelling, positioning, and messaging expertise with proficiency in marketing and analytics tools.
• Exhibit excellent communication, collaboration, and stakeholder‑management skills in fast‑paced, high‑growth environments.

Benefits

Compensation for the position ranges from $130,000 to $140,000 annually. The job description outlines general duties and notes that responsibilities may evolve; the company will provide reasonable accommodations for qualified individuals with disabilities.

Training + Development

Interview process

Visa Sponsorship

Security clearance