Director of Product Marketing

Description

This leader will be responsible for ensuring LuxWall’s products across glass-only retrofits, aluminum window systems, and other channels are clearly positioned, properly priced, and effectively activated through our partners to drive specification, quoting activity, and installed volume. The role is highly cross-functional and externally facing, working closely with Marketing, Channel Development, Sales, and R&D to translate technical innovation into repeatable, revenue-producing programs. This role will be accountable to a revenue target.

• Define, track, and optimize channel performance KPIs including pipeline creation, win rates, installed volume, and revenue contribution
• Own product marketing for LuxWall’s product line by developing sales and marketing collateral that results in commercial impact
• Translate product capabilities, performance data (M&V, energy modeling, third party testing, etc), and use cases into clear, market-ready messaging and assets that support selling, specification, and value engineering
• Work with VP of Channel Development to support pricing models, rebate frameworks, and channel-specific commercial structures that maximize adoption and revenue while protecting margin
• Support partner onboarding and activation to ensure technical, commercial, and sales readiness across targeted territories and segments
• Develop and maintain scalable sales enablement and demand assets including partner toolkits, pitch decks, battlecards, application guides, calculator tools, case studies, and technical comparisons that support pipeline creation, conversion, and installed volume
• Lead GTM planning and execution for new products and enhancements, ensuring alignment across Product, Sales, Channel, and Marketing
• Equip Sales and partners with pricing guidance, value justification, and competitive context to support deal progression and close
• Develop and execute go-to-market programs for shop-built aluminum window fabricators and OEMs including segmentation, messaging, application guidance, and partner enablement
• Support partner training, activation, and co-branding programs to ensure consistent positioning, commercial readiness, and execution across quoting, specification, value engineering, and installation
• Serve as the voice of the market to R&D, maintaining a structured feedback loop to improve product-market fit and revenue performance
• Monitor market dynamics and competitive positioning to inform pricing, packaging, and commercial strategy adjustments tied to performance
• Lead channel marketing strategy for aluminum commercial window systems, ensuring clear positioning within the LuxWall product offering to drive adoption and revenue growth
• Own channel-driven demand generation and sales enablement strategy in partnership with the VP of Channel Development, with direct accountability for partner-sourced and partner-influenced revenue
• Collaborate with Sales and Channel Development to expand market share and revenue contribution within priority accounts and regions
• Partner with Data and Sales Operation teams to develop, maintain, and operationalize pricing strategies across products, channels, and applications

Requirements

All applicants must complete and pass a drug screening and background check. LuxWall's process is a 10-panel drug screen which includes marijuana.

Aluminum Commercial Window Channel Development

• 10+ years of experience in product marketing, technical marketing, or product management with significant experience in building materials, glazing, façade/building envelope, or construction products
• Proven success building and scaling channel marketing and sales enablement programs tied to measurable revenue outcomes
• Experience collaborating on pricing and commercial strategy preferred
• Excellent communication, presentation, and stakeholder-management skills
• Strong experience working with glaziers, window OEMs, or similar ecosystems across multi-step sales channels
• Highly cross-functional and comfortable operating at both strategic and hands-on levels in a high-growth environment
• Demonstrated ability to translate complex technical products into clear, compelling commercial narratives

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance