Social Media and Content Manager

Description

• Oversee the creation and production of compelling content — including posts, reels, videos, stories, and campaigns — that align with brand and business objectives
• Develop and oversee the content strategy and execution for social media, property blogs, and other digital touchpoints
• Support on-site coverage for events, resident experiences, and community moments as needed
• Supervise, coach, and evaluate the Social Media Coordinator, ensuring timely and high-quality execution of social calendars, community engagement, and digital asset management; step in as needed to ensure deliverables are completed on schedule and to standard
• Plan and direct influencer and partnership programs that drive engagement and elevate brand awareness
• Analyze social media and content performance, track KPIs, and provide actionable insights to optimize results
• Guide the development of a 4–6 week content calendar and ensure agility to respond to real-time opportunities
• Collaborate with the marketing team on campaigns, promotions, and brand initiatives across the portfolio
• Plan, coordinate, and represent Fitzrovia at events such as student fairs, community activations, and charitable initiatives, including securing leasing team coverage and managing event setup and logistics
• Stay current with emerging trends, technologies, and best practices to continuously evolve Fitzrovia’s digital presence
• Partner with leadership to produce high-quality corporate video and photography projects, including CEO and executive interviews
• Lead Fitzrovia’s brand storytelling and growth across all social media channels including Instagram, Facebook, TikTok, YouTube, LinkedIn, and Reddit
• Conduct regular competitive and trend audits to inform Fitzrovia’s digital strategy and content approach
• Write or refine engaging copy that reflects Fitzrovia’s brand voice and messaging

Requirements

Fitzrovia is seeking a dynamic and creative Social Media and Content Manager to join our team.

• Excellent writing, editing, and proofreading skills with meticulous attention to detail
• Proficiency in Adobe Creative Suite, video and photo editing, and graphic design
• 4+ years of experience in social media management and content creation
• Proven ability to independently produce and direct engaging photo, video, and written content
• Highly organized, able to manage multiple projects and deadlines in a fast-paced environment
• Experience using social media analytics and scheduling tools
• Enthusiastic and outgoing, comfortable appearing on camera and representing the brand at events
• Accountable and hands-on, willing to step in to ensure content and campaigns are delivered on time and to a high standard
• Bachelor’s degree in marketing, communications, or a related field
• Data-driven mindset with the ability to interpret metrics and make strategic recommendations
• Experience leading, coaching, or overseeing a direct report or team
• Strong creative eye with a deep understanding of contemporary trends in design, photography, and lifestyle branding

Benefits

We focus on our people and our culture, and offer a competitive salary, benefits, and career development opportunities. Fitzrovia’s commitment to hospitality is at the core of our DNA. To learn more about Fitzrovia, our people and our properties, visit www.fitzrovia.ca.

• Given the nature of the role, flexibility in working hours is expected, including occasional evenings or weekends for content coverage and brand events

Training + Development

Interview process

Visa Sponsorship

Security clearance